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The AMA aims to support your professional development and has established a range of tools to achieve this.

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Professional development

Professional developmentJoin now to start taking advantage of the excellent professional development opportunities available at the AMA - join the mentoring scheme, study for an accredited advanced certificate, develop new skills relevant to your job and keep up-to-date with best practice.

Professional development

Professional development

Publications

PublicationsThe AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal the Journal of Arts Marketing(JAM) sent free to all members.

Publications

Publications

Case studies

This section contains a selection of case studies, showing arts marketing in action. Fascinating and informative, the case studies will allow members to share experiences, solutions and creative ideas. We will be updating this section regularly. If you would like to contribute, then please contact the AMA office: info@a-m-a.co.uk

Case studies

Case studies

Job vacancies

Find the job of your dreams in our directory of current job vacancies

Job vacancies

Job vacancies

Benchmarking

Many arts organisations are spending more and more resources (staff time and money) on e-marketing. At the same time, these organisations struggle to assess the effectiveness of their websites and e-mail marketing. How many ‘page-views’ do you need for your website to be ‘successful’? What return should you expect on your investment in e-marketing? There are no ‘sector norms’ which can help an organisation identify its strengths and weaknesses in e-marketing. Success in a new methodology is comparative and this project seeks to understand the results being achieved.

Benchmarking

Benchmarking

Information line

The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries, our information line is on hand.

Information line

Information line

Tenders



Tenders

Tenders

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