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Publications
AMA books

To keep you up to date with current issues in arts marketing and audience development the AMA has commissioned and published several texts over the years, we also produce a monthly e-mail bulletin and quarterly journal JAM (the Journal of Arts Marketing), sent free to all members.

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Thinking BIG, This Way Up and the Marketing Manual cost £10 each for AMA members + P&P. To order any of the publications, please e-mail matt@a-m-a.co.uk

Advertise in JAM

If you would like to promote your products or services to AMA members in JAM, download the information and costs here or contact Helen Bolt by e-mailing helen@a-m-a.co.uk

Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.

Thinking BIG downloads

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Download the Thinking Big! Essay

Thinking BIG! has a set of worksheets that can be applied to your organisation (available only via this website). These worksheets will form the core materials and elements of a strategic marketing plan, so by completing them you can build such a plan for your organisation.

Your organisation's mission and implied marketing objectives
Thinking Big! Worksheet Set 1

Building a marketing audit and review
Thinking Big! Worksheet Set 2

Building a PEST assessment and reflecting on its marketing implications
Thinking Big! Worksheet Set 3

Compiling a strategic competitor and collaborator group map and appraisal
Thinking Big! Worksheet Set 4

Building an audit of potential market segments
Thinking Big! Worksheet Set 5

Creating and summarising a SWOT analysis
Thinking Big! Worksheet Set 6

Planning reviews and revisions to your strategic marketing plan
Thinking Big! Worksheet Set 7 (a)

TOWS analysis and strategy set record
Thinking Big! Worksheet Set 7 (b)

Using graphic tools to map out your strategy sets
Thinking Big! Worksheet Set 8

Assessing and planning for your organisation's branding and positioning
Thinking Big! Worksheet Set 9

Planning to take a strategic approach to marketing mix issues
Thinking Big! Worksheet Set 10

Planning to sell the plan
Thinking Big! Worksheet Set 11

Planning for the plan's evaluation
Thinking Big! Worksheet Set 12
Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.

JAM

JAM (Journal of Arts Marketing) came about from a membership survey in November 1999. Members said that they wanted the AMA to provide up-to-date information on marketing and audience development issues. Download past copies via this website.

Reports

Missed an event and really wish you hadn't? Download from here, reports and other useful information from past AMA training events including conferences, seminars and day events.

Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.

AMA books

The AMA has commissioned and published several texts on topics of relevance to our members.

For information these and the latest publication - This Way Up, click below