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Recommendations

Angela Riddering, Head of Marketing, Museum Boijmans Van Beuningen (Netherlands)
Membership of the AMA allows me to broaden my horizons. I see it as a valuable supplement to the networks I'm active in here in the Netherlands. Marketing practice in cultural institutions in the UK is highly regarded on the continent, the AMA gives me a chance to learn about 'best-practices' and meet the people responsible for making them happen. There are only a handful of galleries in the Netherlands that compare well to my situation, and many more in the UK - it's very valuable to exchange experiences and strategies. I generally combine trips to AMA gatherings with visits to all sorts of museums and galleries, which is always inspiring.

Alice Kennelly, General Manager, Island Theatre Company (Ireland)
The Arts Marketing Association keeps us up to date with the latest trends in the industry. It is also a fantastic way to network, and to benefit from the experience of others. Their conferences and seminars contribute to your bank of knowledge, and can boost your confidence by validating your own ideas.

Kallia Mintsidi (Greece)
For me the AMA is our International Arts Network, the chance to communicate, exchange ideas, learn, and network! It is the opportunity to share daily marketing needs and longer-term marketing issues with other arts professionals. It is the chance to get advice and feedback from arts professionals around the Globe!

Debora Mo, Freelance (UK & Italy)
If you are considering joining the Arts Marketing Association as an international member, don't hesitate! It is one of the smartest moves I have ever made.
When I first became interested in arts marketing, I had not long moved to the UK, had very few contacts and felt in need of some specialised training. Over the years the AMA has provided me with plenty of opportunities both to develop professionally and to build a good network of fellow arts professionals with whom to share experiences (and the occassional anxiety!). It has also given me some highly valuable skills, so I can honestly say it has been excellent value for money.
It is great to belong to an organisation that is constantly striving to improve. This latest move to encourage international subscriptions is very welcome indeed, especially to someone who knows from personal experience how much benefit there is in allowing your mind to wander beyond the boundaries of the country you live in.
I hope you will be joining in great numbers, so that we can start swapping stories and case studies, discuss the latest issue of JAM, or just get to know one another.

Annmarie Ryan, Faculty Member, University of Limerick (Ireland)
Becoming an international member of the AMA is, I think, highly recommendable. We all have things in common - a need for accurate information that is relevant to us all; insights we can share; a common experience in our attempts to reach out to our audience and encourage them to become a part of our organisations (or for me as an academic, to understand elements of best practice in this area).
So whether it is the opportunity for professional development at AMA conferences where you can meet new people who share common goals and challenges, or the chance to read the AMA information sources, where you can keep up to date of latest trends and best practice in marketing specific areas - from the comfort of your own office!...I think the fundamental benefit of being a member, is an understanding that you are not alone, and there is support out there, from both acknowledged experts, and professionals like yourself, with chances to share experiences and learn from each other.

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