International membership
The Arts Marketing Association exists for people who persuade the public to experience the arts. The AMA has an active and diverse membership of over 1,900 who regularly participate in professional development opportunities to improve their working practices. The visual arts and crafts, museums, performing and combined arts, film, cinema and literature are all represented.
The AMA has a growing international membership including people from Argentina, Australia, Belgium, Estonia, France, Germany, Greece, Ireland, Portugal, the Netherlands, New Zealand, Nigeria, Norway, South Africa, South Korea, Switzerland, Taiwan and the United States of America.
Join the AMA now for...
- FREE online copies of past AMA reports e.g. the 2003 AMA Conference report, 'Message in a Bottle: the art and science of communication'
- A FREE online copy of the Thinking BIG! essay (a guide to strategic marketing planning). You can also download free worksheets to help you plan your own marketing strategy.
- FREE online copies of the Journal of Arts Marketing (JAM), which focuse on specific issues each month e.g. copywriting, online marketing, branding etc.
fuel4arts
Included in the April 2006 edition of The Gas, fuel4arts' quarterly newsletter - focus on pricing, guest edited by Tim Baker of Baker Richards Consulting UK - is a reference to Andrew Curry's 2002 AMA conference paper, 'Filling the Disappointment Gap' as a report that is particularly thought-provoking and relevant to the issue.
Download Filling the Disappointment Gap here.
In 2005, the Australia Council's Audience and Market Development Division, in association with the Arts Marketing Association (AMA) and fuel4arts.com, presented Leading Voices, a programme of workshops and free presentations across Australia, by leading international audience development and arts marketing experts.
Click here for more ...
An introduction to Audience Builder
Audience Builder - a new approach to arts marketing management by Morris Hargreaves McIntyre
Audience Builder is a new approach to arts marketing management. The culmination of several years' work by Morris Hargreaves McIntyre, it is a complete, integrated system that can deliver the audience and financial targets needed to achieve your artistic ambitions.
Download a copy of An introduction to Audience Builder: 
Cultural Exchange Programme
The AMA's Cultural Exchange pilot took place with our sister organisation, GVR in the Netherlands. A selection of AMA and GVR members were paired up and then spent time at their respective workplaces. The aim was to offer a ‘cultural exchange’, with participants gaining new perspectives from insights into how marketing the arts is carried out in each other’s country. Looking to the future, this programme could be a starting point in fostering new links between International cultural organisations, and be extended over time to allow new relationships to develop between arts professionals worldwide.
Download a copy of the Evaluation:
Txtm8: an introduction to the effective use of SMS
Download a FREE sample copy of the presentation, 'Txtm8' by Ruth Staple, South West Arts Marketing, at the AMA conference 2003, 'Message in a Bottle: the art and science of communication.' This presentation offered an introduction to text message marketing.
Download a copy of the presentation:
JAM - the Journal of Arts Marketing
Download a FREE SAMPLE COPY of the Journal of Arts Marketing(JAM). Each issue explores a different aspect of arts marketing and audience development. This issue of JAM focuses on the three principle mediums of direct marketing: mail, telephone and e-mail.
Download a sample copy:
Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.
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International benefits
Develop your professional future:
* keep up-to-date with current developments in arts marketing and audience development
* learn new skills, explore new ideas and discover best practice
* networking with arts professionals across the globe
Recommendations
Don't just take our word for it! The AMA has carried out a lot of research prior to launching International memberships. Many of our existing members based outside the UK have strongly recommended an expansion of our services to arts professionals internationally. This section has been prepared using their feedback.
Individual international membership
Join now as an individual member. Online international member fees are based on your salary level to ensure access for all arts professionals. see this section for further details, or to join now.
Corporate international membership
Join four or more members of your staff at the international member rate. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.
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