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Seminars
AMA seminars are half-day events designed to enable you to build skills, develop knowledge and share experiences on specific topics relating to your work. Seminars tour around the UK to enable more people to benefit.


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Workshops
AMA workshops allow a more practical, hands-on approach to learning about particular topics. They run for a full day for a small group (maximum 20) of people in order to allow lots of time to explore the issues that are relevant to the individuals represented, to discuss ideas, learn new skills and share solutions to problems


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Day events
AMA day events focus on topics of relevance to our members and are designed to share the experience and knowledge of leading practitioners from the arts and commercial sectors. With both keynote presentations and small group sessions, AMA day events are relevant for all members allowing you to mix and match to suit your professional development needs.


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AMA conferences
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Approximately 400 delegates from across the cultural sector attend the conference each year. Whether you are an experienced chief executive or in the first year of your job, you can enjoy a conference programme that is intellectually invigorating, relevant to your job, and great fun.


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AMA Networks
Would you like to...exchange ideas, problems and solutions?...keep up-to-date with marketing and audience development practices?...eat, drink and be merry with fellow arts professionals? Then come along to an AMA network meeting near you.
'Great. Good to meet others working in sector, as I work for a small company it is nice to take time to focus solely on marketing issues. Liked the laid back feeling of the event(York).'


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Symposium
Following research undertaken in 2002, the AMA has identified a need for additional events to support the learning of senior arts professionals.


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Cultural Exchange
The AMA's Cultural Exchange pilot took place in 2003 with our sister organisation, GVR in the Netherlands. A selection of AMA & GVR members were paired up and then spent time at their respective workplaces. The aim was to offer a ‘cultural exchange’, with participants gaining new perspectives from insights into how marketing the arts is carried out in each other’s country. Looking to the future, this programme could be a starting point in fostering new links between international cultural organisations, and be extended over time to allow new relationships to develop between arts professionals worldwide. Download a copy of the 2003 evaluation:


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