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What will it be like?
The four main aims of the conference are to: challenge your thinking, learn something new, meet others in the field and have fun! You will be able to share ideas, aspirations, problems and solutions with others and keep abreast of innovative products and services at the conference exhibition. A conference report will be available for delegates and all AMA members to download for free from the AMA website in September 2006 – a great benefit to you and your colleagues long after the conference has finished.
The best way to find out what the conference will be like is to ask others so why not get in touch with your member rep?

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Why don’t potatoes count as a portion?
The official line is that potatoes, (and yams and plantains) are 'a starchy food rather than a vegetable'. This seems churlish. They've got vitamins haven't they? We suspect it’s a cunning ploy to wean the public off the things they like most, like chips and bacon crisps. And another thing! Why are the recommended portions sizes so big? Why not make them managable? Like a slice of lemon in your Gin and Tonic, say.
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Who will be there?
The conference attracts those who are starting out in their career to those who have 15 or more years experience. There is a good mix of delegates from a variety of arts and cultural organisations and it’s not just for marketers; those working in audience development, education, press and PR, plus front line staff and chief executives attend too.
Download the delegate list from here from April 1st.
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What will I learn?
The theme of the conference encourages a rounded and holistic view of arts marketing and management which you will be able to apply in both a business and a personal context. The menu of seminars and keynote presentations allow for a multilayered programme that can be 'hand picked' to suit you and your interests.
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Who do I contact about access requirements?
Please call or e-mail Annabel Busher, 01223 578 078, annabel@a-m-a.co.uk. We will try our hardest to meet any access needs you may have. Click below to find out more about the accessibility of Wales Millennium Centre.

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What’s the difference between a fruit and a vegetable?
According to those in the know, a fruit has seeds while a vegetable does not. Tomatoes and cucumbers pretend to be vegetables but they are in fact impostors. Lesson: think twice before trusting a cucumber with a secret.
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Anything else I should know?
Yes, do not under any circumstances wear new shoes! Best to buy some conference shoes now and spend the time before the conference wearing them in.
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