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What is it about?
CONFERENCE IS NOW SOLD OUT
Join arts professionals from across the cultural sector to explore how we can make the most of our limited time and resources to sustain a vibrant and relevant cultural community.
Five portions (conference strands) will focus our attention on:
1. Check the label? – understand the audience of today
2. Pick your own – define purpose, relevance and value
3. Tasting is believing – get audiences involved
4. Long life – build relationships
5. Fresh thinking – measure and improve
Scroll down for timings ...
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KEYNOTE SPEAKERS
Conference keynote speakers helping us to explore the issues, find solutions and stimulate debate will be:
Portion one: Check the Label?
Peter Fisk, partner of The Foundation, author of Marketing Genius and former CEO of the Chartered Institute of Marketing
Claire Eva, head of marketing, Tate
Go to Thursday for all the details
Portion two: Pick Your Own
Rufus Radcliffe, head of marketing, Channel 4
Paul Kaynes, chief executive, Audiences Central
Go to Thursday for all the details
Portion three: Tasting is Believing
Prof. Jonathan Drori – chief executive, Centre for New Media Literacy and former director of Culture Online at the Department for Culture Media and Sport (DCMS)
Henrietta Hopkins, partner, Hopkins Van Mil - connecting museums with their audiences
Go to Friday for all the details
Portion four: Long Life
Alan Brown, principal, Alan S. Brown Associates LLC
Yinka Adegoke, US based business journalist and former deputy editor of New Media Age
Go to Friday for all the details
Portion five: Fresh Thinking
Sally Malam, senior associate director, BMRB (British Market Research Bureau)
Beth Aplin, director, Henderson Aplin Partnership
Go to Friday for all the details
Delegates will be able to pick and mix from a broad programme designed to offer opportunities to learn new skills, discuss ideas and network with new contacts, regardless of your job title or experience.
Click the links on the left hand side to find out about the content for each day as it is confirmed.
Download the speaker biographies here: 
Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.
'Thank you AMA ... the conference keynote speakers really challenged me to think about my company’s position in both the arts and wider world which I appreciated ... I have relished the time spent with my kind of people! Roll on next year.'
Jessica Egan, Promotions and Marketing Administrator, Action Transport Theatre Company
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TIMES FOR TRAVELLERS
Wednesday 19th July
7.30pm main registration
8.15pm buffet reception
Thursday 20th July
9.00am registration and delegate pack collection
10.00am first keynote speech starts
Friday 21st July
5.45pm last keynote speech ends
5.45pm farewell drinks and canapes
6.15pm conference end
Download a full outline timetable here:
Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.
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