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FRIDAY 21st JULY
9.00am - 10.00am Refreshments and Exhibition
9.30am - 10.30am Portion Three Keynote Presentation
10.30am - 11.00am Refreshments and Exhibition
11.00am - 12.30pm Seminar Sessions and Round Tables
12.30pm - 1.45pm Lunch and Exhibition
1.45pm - 2.45pm Portion Four Keynote Presentation
2.45pm - 3.15pm Refreshments and Exhibition
3.15pm - 4.45pm Seminar Sessions and Round Tables
4.45pm - 5.45pm Portion Five Keynote Presentation and Plenary Session
5.45pm - 6.15pm Farewell drinks and canapes
6.30pm Conference Ends
PORTION THREE
Tasting is believing – get audiences involved
Once we’ve thoroughly understood the market and designed appropriate strategies for success, we start the challenge of engaging with audiences in ways that mean as much to them as they do for us.
Keynote speakers for portion three are:
Prof. Jonathan Drori– chief executive, Centre for New Media Literacy and former director of Culture Online at the Department for Culture Media and Sport (DCMS)
Are new technologies responsible for an infinite waste of resources and ghastly experiences for the public or can they offer exciting ways to connect with and delight audiences? This session will explore the psychological influences that affect audiences and outline where interactive services can be of benefit.
Henrietta Hopkins, partner, Hopkins Van Mil - connecting museums with their audiences
Developing international audiences can seem a daunting prospect. This session will explore why we all need to be thinking globally, what the potential benefits are to your organisation, and how to start the international planning process.
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PORTION FOUR
Long life – build relationships
Sustainability is the key word here. How should we allocate limited time and resources to ensure that we generate audiences for the next event while also focusing on the audience of the future?
Keynote speakers for portion four are:
Alan Brown, principal, Alan S. Brown Associates LLC
Alan – noted author, researcher and management consultant in the American subsidised arts sector – will focus on the concept of network (peer-to-peer) marketing and discuss how to turn word of mouth and viral marketing tactics into a more strategic approach to building relationships with audiences.
Yinka Adegoke, US based business journalist and former deputy editor of New Media Age
Yinka will discuss permission marketing in the context of building relationships with young people and diverse urban markets. Drawing on examples from a number of sectors, this session will look at marketing communications in communities where people know what they want and when they expect it!
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PORTION FIVE
Fresh thinking – measure and improve
Our final session challenges us to measure our impact and check that we have achieved the balanced diet of understanding audiences, developing relevance and purpose, engaging with attenders in a meaningful way and building the audience of the future. Are we succeeding? How can we improve?
Keynote speakers for portion five are:
Sally Malam, senior associate director, BMRB (British Market Research Bureau)
How successful has the five portions a day health campaign been in the UK? This session will explore the success of this campaign over time – what change has occurred in terms of people’s awareness, motivation, and behaviour?
Beth Aplin, partner at Henderson Aplin Partnership and AMA vice chair will join Sally in discussing how the arts sector can learn from this experience.
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Friday social events
From 5.45pm to 6.15pm we will close the conference with drinks and nibbles giving you the opportunity to make your final farewells and exchange numbers and e-mail addresses.
Friday’s free foyer performances will include Ros Evans (soprano) and Jeffery Howard (piano) at 1pm and the Newport Philharmonic Choir at 6.45pm.
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Friday 21st July
