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14th May 2018 Jemma Green

Mission-Driven Digital — moving beyond marketing and sales

Image courtesy of Tower Bridge/Guildhall School of Music & Drama © Paul Cochrane — Terra Incognita, Here Be Dragons at Tower Bridge by Guildhall School of Music & Drama (2)

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What is it about?

How can we utilise digital opportunities beyond just communicating a sales message? In this session, James will explore the opportunities available on digital platforms and the implications this raises for the ways in which we work. Discover how to integrate digital technology to more effectively engage donors, artists, young people, and all those we need to reach in pursuit of our mission.

What will I gain?

1) Insight into how departments beyond marketing can use digital tools to maximise their output

2) An understanding of how to measure long-term success, beyond immediate conversions

3) An appreciation of changing digital audiences, and how to reach them

Who is it for?

This session is suitable for Marketing Managers, Development Managers and Education Managers.

James Baggaley | Strategy Director| Made Media

 

Please Note: This session is sponsored by Made Media

Made Media is a digital design and strategy agency helping cultural organisations use technology to connect with their audiences and do better business. Since 2002, we’ve worked on digital design, development, integration and strategy for leading cultural institutions in the UK, North America and Australia.


AMA conference 2018 — The Power of Play

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