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4th January 2018 sam@a-m-a.co.uk

Meet our speakers #SharedAmbition

Ahead of Shared Ambition – findings and outcomes, we caught up with speakers Lorna Clayton-Rawle, Sian DudleyRose Cashman-Pugsley and Emma Evans to hear more about the Shared Ambition programme and what they’ll be talking about on the day.

What are you looking forward to at the Shared Ambition event?

Headshot of Rose Cashman-Pugsley
I’m really looking forward to catching up with the other participants from the programme to find out how they are getting on with their objectives – everyone was working on such diverse topics in a really interesting mixture of organisations and it’ll be so nice to keep learning from each other.
Rose Cashman-Pugsley
headshot of Sian Dudley
It’s a great opportunity to share best practice, I love recycling what has worked well in other venues and seeing if it works for Cast.
Sian Dudley

Headshot of Emma Evans
Hearing how other organisations have been getting on – we all talked about some big inspirational plans for the future – and how well they’ve been able to progress these back in the ‘real world’.
Emma Evans

What’s been the best thing about the programme so far?

headshot of Sian Dudley
I’ve really enjoyed spending more time dedicating some time to fun-comms. In the busy working week you can never dedicate enough time to strategic planning.
Sian Dudley

Headshot of Emma Evans
The residential was superb – having the time to reflect on progress we’ve already made (you sometimes don’t realise what you’ve achieve until you take time to step back). And being given very effective tools for planning and developing our shared ambition going forward. Plus the ongoing support that we’re continuing to receive.
Emma Evans

Lorna Clayton-Rawle headshot
Meeting and learning from so many people from across organisations and hearing that hurdles you have encountered have been overcome by others. Taking part has been an opportunity to step back and assess our own ways of working and hear from others (something you don’t always get when you are busy with other projects).
Lorna Clayton-Rawle

Headshot of Rose Cashman-Pugsley
Being given the time away from the immediate pressures of the office to dedicate to focusing on future developments was such a treat. The programme was hugely valuable to us as it not only took us step-by-step through coming up with lofty plans (which we like to do!) but also working out how to execute them within a specific timeframe (which we struggle to do!). Writing our objectives and detailed plan of attack down before we left the away-days helped us get straight into it as soon as we got back to Eden.
Rose Cashman-Pugsley

Have you discovered anything you didn’t expect?

Headshot of Rose Cashman-Pugsley
Some of the organisations were really well established with their approach to collaborative working – I had the misconception that marketing and fundraising teams working closely together was still quite an alien concept for the sector but I was pleasantly surprised that lots of places were already fully embracing it.
Rose Cashman-Pugsley

Headshot of Emma Evans
The many different models that exist for Membership and Marketing within organisations. A lot of us had different structures, levels of resource, and it was interesting to be able to understand the benefits (and challenges) that different ways of working can bring.
Emma Evans

headshot of Sian Dudley
We’re actually doing pretty well! It has been a great chance to celebrate what achievements we’ve made so far!
Sian Dudley

What are your top tips for collaborative working between marketing & fundraising?

headshot of Sian Dudley
Meeting regularly. I know what you’re thinking, nobody wants another meeting. But getting a cross organisational meeting once every few weeks is really useful. It can be a bit painful, but overwhelmingly a team approach is best.
Sian Dudley

Lorna Clayton-Rawle headshot
My role as Fundraising Manager sits entirely within the Marketing and Communication team and it is such a supporting structure when you are the only dedicated fundraising position within an organisation. This set up gives us plenty of opportunities to share ideas, concerns and responsibilities and of course, to share the successes and the learning from things that don’t quite go to plan. The key has been communication and being open about challenges and making sure expectations for all areas are managed. The support also goes the other way. I certainly enjoy working with and learn from my marketing colleagues and this collaborative approach also makes sure that fundraising is something that the marketing team factor into campaign and communications plans.
Lorna Clayton-Rawle

Headshot of Emma Evans
Communication and definitely a shared ambition – which has to be shared from the top down and the bottom up!
Emma Evans

Headshot of Rose Cashman-Pugsley
If your marketing and fundraising teams are currently working in silos, and your team objectives aren’t aligned, you’ll usually always be working against each other. A structural change may be what’s needed to bring the two teams closer together. At the very least the objectives of the two teams need to be defined together in the context of your organisation’s overall strategy.
Rose Cashman-Pugsley

What keeps you going when things get tough?

Headshot of Rose Cashman-Pugsley
When things seem insurmountable, it is so important to give yourself the time to take a step back and look at everything you have achieved to date. I wish I took my own advice more often, but when I do this and realise how far I’ve come or what I have been able to achieve in the past, the challenges of the immediate future then don’t always feel so daunting.
Rose Cashman-Pugsley

Lorna Clayton-Rawle headshot
The difference that the funding makes to those that are getting involved with the theatre, perhaps for some, for the first time. I remember my first trip to the theatre, it had such an impact on me and working to help create and support those experiences for others is what matters. That and tea…
Lorna Clayton-Rawle

Headshot of Emma Evans
We’re lucky enough to have a pretty big team at Eden which helps when you need a bit of extra input or you feel like you’re facing a brick wall. Plus, we can always nip down on site and take some time out in our on-site rainforest!
Emma Evans

headshot of Sian Dudley
Targets. Which is very unsexy, but as a marketeer I’m really motivated by hitting our targets.
Sian Dudley

Shared Ambition – findings and outcomes takes place on 1 February 2018 at Birmingham Hippodrome. Find out more about the programme and speakers and book your place.

Shared Ambition is managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme. Shared Ambition – findings and outcomes is supported by Spektrix.

Arts Fundraising and Philanthrophy
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