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Small-Scale Development Programme

plan your route to reaching and engaging more people, more often


As the leader of a small-scale arts or cultural organisation you’re likely to be wearing many hats and have competing demands on your time.

The Small-Scale Development Programme has been created to provide a short and intensive programme to review how you can reach and engage more people more often, to realise your ambitions for your company and drive a successful future.

Together with our trainers, we have crafted a programme that provides a mix of organisational, strategic and practical skills to help you achieve your audience objectives.

This tailored programme consists of an intensive residential to develop skills and knowledge, and online coaching to help put your plans into practice.

The programme is designed for leaders of arts, culture and heritage organisations with 10 or less staff, based in England.

The intensive residential course takes just a couple of days out of your busy schedule and will equip you with tangible skills to instantly use. The Small-Scale Development Programme gives delegates the skills, knowledge and tools they need to reach new audiences, improve engagement with current audiences and increase income.

The schedule is designed to not only inspire, but to also provide practical next steps.

With expert trainers, participants benefit from a tailored programme to:

  • help define their organisation’s ambition and goals
  • develop a clearer understanding of their current approach to audiences
  • produce a marketing plan to inspire their colleagues

The next SSDP residential is likely to take place in May 2018.
Interested? Please email Verity to be added to the advanced notification list.

Online coaching

The online coaching continues your learning and development once you’re back at your organisation. You will receive 3 free online coaching sessions with trainers from the programme and peers you met at the residential.

These sessions will inspire you with effective knowledge exchange, peer-to-peer learning and further ideas to help you reach and engage the public and grow your organisation.

Be part of the network

As a participant of the programme, you will receive a complimentary AMA membership (if you’re not already a member).

Being an AMA member gives you access to our diverse network of people working to engage the public with arts, culture and heritage.

  • Share and inspire — be introduced to fellow members, share expertise with people like you, and find peer support on current challenges and opportunities
  • Grow your impact — realise your ambition and strengthen your organisation’s resilience with access to the latest thinking, best-practice resources, and inspirational learning experiences
  • Build deeper relationships — make one-to-one, long-lasting connections through the AMA mentoring scheme and network meetings

Please contact Verity to register your interest in this programme.

“The Small-Scale Development Programme enables leaders of arts, culture and heritage organisations to develop a clear vision, mission and marketing plan. I believe giving leaders time to explore how to increase and better engage their audiences and visitors is crucial, and we’ve already seen tremendous developments in the organisations that have taken part so far. This programme clearly empowers leaders to manage their multiple priorities whilst driving their organisations forward.”
Phil Cave
Director, Engagement and Audiences
Arts Council England


The Small-Scale Development Programme is heavily subsidised and costs just £95 +VAT. This includes all your training, accommodation and meals whilst at the residential, and your post-residential online coaching.

The next SSDP residential is likely to take place in May 2018.
Interested? Please email Verity to be the first to know when bookings open.

This programme is funded by Arts Council England, and is therefore only open to leaders of organisations based in England.

Please read the booking terms and conditions before securing your place.

“The course was thorough, relevant throughout and above all easily applied in the real world. Perhaps the most impressive thing of all was to make the course relevant to the very wide range of organisations present and especially to make it as applicable to one-man start-up operations as to NPOs. I have already recommended it to several of my peers.”
Mark Tattersall
Artistic Director
Dorchester Arts

See the impact the programme has had on past participants.

Take a look at our leaflet explaining the impact of the programme and what you can expect:

Cover of Small-Scale Development Programme leaflet