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Residential Programme

The leader / CEO from each participating museum will take part in a three day residential programme in which you will explore a strategic change toolkit for your museum. The sessions that will take place are listed below.

You can also view a detailed schedule for the residential programme here.

What’s next for your museum?
Andrew McIntyre, Director, Morris Hargreaves McIntyre

Does everyone in your museum agree about what you are trying to achieve?  Could they describe the difference that the museum seeks to make to the world?  Do they feel strongly about wanting to play a vital part in realising that impact?

This session will explore a spectrum of museum development. Is it your museum’s purpose to deliver, inform, involve, co-create or empower?

This model has emerged from a major strategic study involving over 200 staff and stakeholders at the Western Australian Museum. The Spectrum and the debate it has generated is informing the museum’s vision, strategy, design and brand. It was developed in Western Australia but is applicable to the entire sector and is already being used in the UK, Sweden and Denmark.

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Defining your cause
Andrew McIntyre, Director, Morris Hargreaves McIntyre

If you just want to organise the world a little more efficiently, you’ll get away with just a business plan. But if you want to change the world, leave your artistic mark, make a cultural impact or have ever used the word ‘transform’, then nothing short of a manifesto will do.

Manifestos are open letters of intent that are fundamental and defining. They create a vision of new worlds. They demand attention, inspire and galvanise communities around us. They provoke action.

Using the notes, ideas and contributions developed with your team within your diagnostic session, you will put together your own manifesto, a richer, more powerful articulation of your museum’s cause defining a compelling offer for your visitors.

Writing a manifesto is not easy, but it is a true act of leadership. After all, it’s hard for people to follow you if they’re not sure where you are headed. Manifestos leave them in no doubt. They can and should trigger internal debate of the healthiest kind. They can and should trigger external debate of the most exciting kind.

Andrew will be providing one-to-one support to help participants write their own manifestos.

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Exploring the strengths and weaknesses of your current business model
Susan Royce, Change Management Consultant and Julie Aldridge, Consultant

Susan and Julie will review the Business Model Canvas and will share case studies from museums that are innovating and transforming their business model in order to better deliver their vision or cause.

They will introduce techniques to help you to develop an understanding of the strengths and weaknesses of your current business model, how resilient the model is for the future, and how in line it is with your vision or cause of how you seek to make a difference to the world.

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Future of Museums
Mel Larsen, Consultant, Mel Larsen Associates

Mel will share some key thoughts on how external change may influence museums significantly in the near future.

She will facilitate a sharing of ideas, expectations and challenges from participants and fellows – what is on the horizon e.g. changing demographics, public expectations, participatory practice, innovation in digital technology, environmental and financial influences, and ideas about the changing role of collections and museums in society.

This will include short film clips from our Future Proof Museums diversity champions sharing insights on changing demographics and public expectations.

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How external change may influence your business model
Susan Royce, Change Management Consultant and Julie Aldridge, Consultant

This session will provide you with a visual toolkit to describe, visualise, and assess where external change might influence your future business model.

Participants will work together with our trainers to explore the impact (positive and negative) that these sorts of changes are having for museums and start to explore how some of these changes might influence your own model in the future.

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Individual surgeries with trainers and reflection time to work on your own ideas

Andrew McIntyre will be available to continue to help you develop your manifesto.

Julie and Susan will be available to talk through your business model canvas exploring the work you did in advance of the programme and helping you feel confident that you’ve mapped out your current model. They will also be available to support exploration of the matrix introduced within their session and the dual bottom line of vision and financial sustainability.

Mel will be available to explore emerging ideas relating to external change, diversity, and the future relevance of your museum to society.

Mark will be running a group surgery session for the five fellows exploring their future ambitions and how the Future Proof Museums programme might help you start to realise these.

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Exploring the role of the leader in developing a thriving, resilient museum
Mark Wright, Learning design consultant and facilitator

To develop an organisational culture that enables the museum to influence the world around it, to make a difference, to become a meaningful part of its community and adapt and flex in response to opportunities and challenges that emerge along the way, you need to foster and celebrate a mindset across the museum where there is little or no desire to return to ‘how it was before’.

This is not about sustainability, or maintaining the status quo. Resilience occurs where teams actively want to evolve, grow, shrink, and reinvent themselves.

Each museum leader will be given the opportunity to complete a Firo-B online survey in advance of the residential programme and will be given a detailed report sharing insights into the strengths of their leadership style and approach. This session will explore how you can utilise the strengths of that approach to drive purpose, resilience and change within your museum.

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Business model innovation
Susan Royce, Change Management Consultant and Julie Aldridge, Consultant

We will return to the business model canvas that you created for your museum and start to explore how external change could spark new ideas for the future of your model. Susan and Julie will share techniques for you to explore with others back in your museum to innovate around the model.

A range of tools and techniques will be shared for you to pick and choose the ones that might work for you. This will include exploring how to generate new business model ideas and idea generation exercises to try with your team.

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Developing a change plan for your museum
Mark Wright, Learning design consultant and facilitator

Managing change successfully – moving your organisation forward to meet new goals with problems anticipated and disruptions minimised – is demanding. This session will explore how to develop a state of mind within your team to help the organisation to become more agile, daring and responsive. Participants will discuss how to develop a culture of creativity that will support their team and / or organisation in its bid to remain vibrant and meaningful in a society where change is rapidly becoming the status quo.

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Individual surgeries with trainers and reflection time to work on your own ideas

Our trainers will be on hand to help inspire your thinking and will raise questions and share thoughts. This is flexible time and refreshments will be available throughout.

You may choose to review future ideas for developing your business model with Julie and Susan.

Mel will be available to explore further ideas relating to external change, diversity, and the future relevance of your museum to society.

You might choose to work more on your manifesto with Andrew.

Mark will be available to talk individually and in more detail about your Firo-B summary; what this means about your leadership style and approach and how you can play to your strengths in resolving any challenges you are currently facing in driving forward a more resilient organisation.

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Prototyping, testing and telling the story
Susan Royce, Change Management Consultant and Julie Aldridge, Consultant

Susan and Julie will share insight into how to prototype and test new business model ideas to enable you to feel confident that you are developing a more resilient future – one that is desirable, feasible, financially viable, and which ultimately enables you to deliver your vision / cause.

They will also share thoughts on how to use the canvas as a compelling storytelling tool to provide a common language for discussions with other stakeholders such as staff, trustees and funders.

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Overcoming resistance and driving the Future Proof Museums programme forward
Mark Wright, Learning design consultant and facilitator

Where do you see resistance to change within your museum?
What might prevent you from driving forwards a new strategy or approach?

This session will explore how to deal with likely responses to your ideas from colleagues back in the museum, from board members, staff, artists, funders and other key stakeholders. It is also an opportunity to share advice on how to respond to any resistance with other participants and fellows.

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Individual surgeries with trainers and reflection time to work on your own ideas

Our trainers will be on hand to help inspire your thinking and will raise questions and share thoughts. This is flexible time and refreshments will be available throughout.

Mark, Andrew, Julie and Susan will be available for one-to-one support during this time.

 

You can view a detailed schedule for the residential programme here.

 

The AMA reserves the right to make changes to the programme and trainers

“I didn’t know where to turn and felt that I was failing as a leader. The programme has helped me with all of these things. I have thought through my own beliefs and motivations and have a much clearer idea of where I feel we need to go as an organisation.”
Carolyn Dalton
Heritage Services Manager,
Doncaster Museum and Art Gallery

“Future Proof Museums came when we need to pull out all the stops to be economically viable, but ensure what we have built up over the years is not lost in the process.”
Janita Bagshawe
Director, Royal Pavilion and Museums, Brighton and Hove

“It has been a fantastic tool to remind and refresh us all on our core purpose, our dreams for the future and the reasons we do what we do.”
Katy Ashton
Director, People’s History Museum