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Future Proof Museums

Boost your organisation's resilience

Future Proof Museums is an intensive development programme proven to facilitate transformational change and significantly improve the resilience of museums across England.

The programme explores

  • Why the museum is vital – defining purpose or cause, how the museum is relevant in today’s diverse society, what difference does the museum make in an ever-changing world?
  • What direction will drive a successful future – adapting, innovating and transforming to ensure a desirable, feasible and financially viable business model
  • How to create the right culture – developing an agile organisational culture and leadership to continue to adapt and influence external change in the future

The pilot programme proved successful in sparking passion for change and giving confidence to CEOs in their ability to lead change. The AMA is now seeking to work with 20 more museums over a ten-month intensive programme, resulting in more resilient organisations able to change, adapt, influence and remain relevant to an ever-changing external environment.

We are looking for a diverse group of participants to apply to take part in Future Proof Museums; small, mid or large scale museums, from a broad range of regions in England, and a variety of type of museum – from natural history to art, from science to social history, from local authority to university-run.


For further details please download the Information Pack, and to apply please download the Application Form below.

Completed application forms should be returned to by 5pm on Thursday 24 November.

Future Proof Museums resulted in tangible outcomes. The intensity, the dialogue, the strong tools and excellent support produced the practical outcomes most training programmes don’t deliver or that dilute very quickly.
Tim Desmond
Galleries of Justice

Quick facts

  • Who is it for? Museum Directors, CEOs and their teams who want to create more resilient organisations
  • Length of programme: ten months including a three-day residential in Cambridge
  • Dates of residential: Sunday 12 – Wednesday 15 March 2017
  • Application deadline: Thursday 24 November 2016, 5pm
  • Cost: £395 +VAT (includes all food and accommodation at the residential, training at all three stages of the programme and a 12-month AMA membership)
  • Questions? Contact or phone 01223 578078

Stage One

An in-house diagnostic session to help you and your team identify future opportunities

Each museum taking part in the Future Proof Museums programme will start by exploring their future direction as a team together with one of our specialist trainers.

This will take place within your museum to enable a range of people to take part; to explore different perspectives across the organisation and to highlight areas of agreement as well as those that might be contradictory.

The Museum Director from each participating organisation will receive videos, training materials and a Skype call with one of our trainers in preparation for the residential programme to help you gain deeper insight into your current business model.

Stage Two

A three-day intensive residential programme

The residential will provide you with the time and skills to explore a strategic change toolkit for your museum.

Areas of work at the residential will include:

  • Defining your museum’s cause – the difference it makes to the world
  • Exploring the story of your museum and mapping its direction of travel
  • Visualising your current business model, its strengths and weaknesses
  • Exploring how to innovate around the model and prototype new directions
  • Analysing your leadership style and organisational culture
  • Exploring how to manage change successfully and overcome resistance within your organisation

Stage Three

On-going facilitation and mentoring support

The AMA will work closely with you to craft a suitable level of on-going, high-level support according to the different areas of the programme you want to continue to focus on and take forward.

This could include a mix of the following:

  • Facilitated sessions in your museum – with staff, trustees or stakeholders
  • Senior management team leadership development (including Firo-B surveys) and training in becoming more relevant and inclusive to a diverse society
  • Face-to-face mentoring
  • Online mentoring
  • Coaching for the Museum Director

We are proud to be working with a panel of diversity experts to help increase the range of people taking part in the Future Proof Museums programme through dedicated Fellowships. Find out more about the panel and Fellowships available here.



Image courtesy of Museum of Science and Industry (c) Chris Foster