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About the day

Iteration and testing keeps things playful, experimental and fresh. As arts, culture and heritage organisations how are we best placed to take this approach?

At Digital Marketing Day 2016 delegates explored ways to approach agile working, learnt from organisations already adopting this approach, discovered ways to implement an experimental approach to their marketing activity and explored how to use analytics to support responsive decision making.

All AMA members were also invited to attend our Annual General Meeting (AGM) which took place 4.30pm-5.00pm during Digital Marketing Day 2016 — Iterate and Innovate. Then before all delegates went on their way we got together at the Spektrix Social from 5pm onward at the Star of Kings Pub.

“Good fun, really inspiring! Thanks so much.”
Digital Marketing Day 2015 Delegate

“So useful every year. Always come away with lots of ideas.”
Alison Parry
Marketing & Digital Officer
The Henry Moore Foundation


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