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Robert Jones, Head of New Thinking at Wolff Olins

Module 1: Defining your purpose

Robert is head of new thinking at Wolff Olins, the brand consultants, and visiting professor at the University of East Anglia. He is author of The Big Idea, and creator of one of the first free online courses in Britain, The Secret Power of Brands. He’s currently writing Branding: a Very Short Introduction for Oxford University Press.

His corporate clients include Aviva, Barclays, Camelot, Credit Suisse, PwC, Skype and Virgin.

And his cultural and not-for-profit clients include Amnesty International, FutureLearn, Historic Royal Palaces, National Trust, Oxfam, Tate and UEA. For six years, Robert was a member of the Council of the National Trust.

“Wolff Olins has always aimed to creatively partner with some of the world’s most ambitious leaders who want to act on the opportunities that matter. With our newly introduced learning tool, Curve, we’ve developed a programme that will share our experience of working with some of the biggest global brands to deliver deep, meaningful change across and beyond their organisations.”
Robert Jones
Head of New Thinking
Wolff Olins