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Julie Aldridge, Consultant

Module 2: Reviewing your business model

Julie is a consultant specialising in business planning, marketing strategy, and organisational development.

She works with a diverse mix of clients from across the arts, heritage and cultural sector. Supporting leaders and teams to devise new strategies to achieve their ambitions during a time of rapid change.

Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over 11 years. She has extensive experience in developing high impact training and professional development. She devised, developed and is a core trainer on the Future Proof Museums programme; led AMA retreats: strategic marketing planning and leadership residentials; and has recently launched cultural sector academies focused on innovation and experimentation.

“Becoming resilient isn’t something that you do as a one-off planning exercise. These online modules will help leaders from museums, libraries and the wider arts, culture and heritage sector to explore how to create a resilient model, organisational culture and way of working to enable them to remain relevant and viable now and into the future.”
Julie Aldridge