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JAM – the journal of arts marketing

The AMA’s quarterly publication that provides the latest thinking and best practice on audience and donor development for marketers and fundraisers working in the arts and cultural sector.

JAM has themed features and case studies, how to guides and top tips on best practice, as well as sharing member’s experiences and ideas. Recent JAMs have featured themes on resilience, diversity, new ways of thinking and digital.

JAM is free for AMA members

JAM is free in print and online format to all AMA members. Join the AMA now to receive JAM four times a year and to access all back copies online. You will receive the latest issue of JAM when you become a member.

If you have a case study, an example of good practice or an idea for a feature that you would like to share in JAM then please email

Have a peek in JAM

Subscribe to JAM

If you would like to subscribe to JAM, email
UK subscription rate £39 per annum
Overseas subscription rate £59 per annum

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