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24 — 26 July | ACC Liverpool


Play is a serious business. In a time of shrinking budgets and strange politics, arts organisations increasingly recognise that a creative response is critical to survival. Without creativity, innovation can’t happen. It’s those innovative strokes of genius that make us resilient and make audiences want to know us.

Play is about responding to challenge, replacing isolation with collaboration, embracing risk, and experimenting. If play became central to our work what would our organisations look like and what could we achieve?

At AMA conference 2018, we want to launch ourselves into the realm of exploration and ask ourselves, ‘can we afford not to put play first?’. 

Join hundreds of other arts, culture and heritage professionals in this vibrant and exciting city for two and half days of exploration, learning and inspiration.

You’ll gain new ideas, a renewed energy for your work and gather great insights, with plenty of opportunities to network and make new connections.

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Are you or your team heading to Liverpool?

Share your AMA conference excitement and attendance with fellow delegates on Twitter.

Download your favourite badge and tweet this using the hashtag #AMAconf.



Below is a sample timetable, that you can download, showing you how the activities will be spread throughout AMA conference 2018.

Please Note: The Super Early Bird member rate has now SOLD OUT

AMA member and want to get the lowest price conference ticket?

Early Bird member rate: £458 + VAT


Work in a small organisation with 10 staff or less?

Small organisation member rate: £378 + VAT


Freelancer in the arts, culture and heritage sector earning £25,000 or less per year?

Freelancer member rate: £343 + VAT


Coming with a colleague or bringing your team?

Group of 2+ members: £428 + VAT each
Group of 4+ members: £398 + VAT each


Not yet an AMA member? You can still attend AMA conference.

Non-member rate: £577 + VAT


Exhibiting and sponsorship opportunities

The AMA conference and exhibition is the ideal place to network, engage and raise awareness of your brand with around 600 arts and cultural professionals from a wide range of different organisations. Having a presence at the conference and exhibition provides access to the key decision makers and influencers working within arts marketing, all keen to hear about the latest in digital marketing trends, audience development and marketing methodology.


These are just some of the speakers confirmed for AMA conference 2018.

More speakers, a full programme of sessions and timetable will be announced here soon.

Food, fun and fantastic experiences

AMA conference 2018 offers a host of social activities for you to enjoy during your 2-night stay in Liverpool. 

Our main social event on Tuesday evening will be at Camp & Furnace — enjoy food and entertainment, meet new people and catch up with old friends. There’ll be plenty of networking opportunities at this indoor festival site. Before this, you’ll have the opportunity to attend the first-timer meet up if you’re new to conference, plus the option to book on to different cultural tours showcasing highlights of our destination city. 

The choices continue on Wednesday evening with bookable tours including music, film and exhibitions. We’ll be hosting 10 Destination Dinners at a variety of restaurants around the city — a great opportunity for a more intimate networking and dining experience. There’ll be other chilled out options as well as our main party.  

Round off your AMA conference 2018 experience by joining us for post-event drinks after the final keynote on Thursday.

Details on how to book for our social options will be announced soon. 


We are excited to be heading to Liverpool for AMA conference 2018 — a vibrant cultural city with loads to offer, whether you’re visiting for the first time or have been before. A well-connected city with 2 international airports, and the train only takes a little over 2 hours from London.

The conference venue is the ACC Liverpool, located on the iconic Liverpool waterfront next to the Albert Dock. With stunning views across the water and a top-class team, the ACC Liverpool has been voted Best UK Conference Venue for the past five years by their clients and the industry. We’ll be exploring more locations in the city for delegates to visit for social events and networking.


Visit our accommodation booking page to snap-up your hotel for the conference, and benefit from special discounted rates for AMA conference delegates. If you need any assistance with your booking or have any special hotel requirements, please call +44 (0)151 600 2987 or email and one of the Convention Bureau team can help.

You can view a map on the website to see which hotels are closest to the conference venue. We’d suggest staying close-by if you can.

Blog Posts

Want some more informal information on AMA conference 2018? Then check out our blog posts, full of interesting content from our speakers and the AMA team.

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Image credits:
Courtesy of ACC Liverpool
AMA conference 2017 © Elaine Hill Photography
AMA conference 2016 © AMA