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Inclusivity and Audiences Symposium. Birmingham Conference Aston. 11 February 2019 10am to 5pm. #AMAinclusivity. Click for more information.


What is it about?

You create, produce and present work for audiences and visitors. How does diversity feature in your programme? And how does it feature in your approach to audiences?

This one-day event will challenge you. It will equip you with confidence to make changes and shape your workplace at a new level.  You’ll gain an understanding of how the intersections of society goes beyond segmentation and profiling.

You’ll hear from speakers who will share good practice and help you clarify your approach in engaging new and diverse audiences. Challenge your ideas about inclusivity and equity in relation to audience engagement. Leave with practical tools and strategic ideas to implement straight away.

What will I gain?

— Confidence talking about diversity and placing it within strategic thinking

— Tips on how to put into action an effective approach to engaging more diverse audiences

— Space to challenge your own thinking


Who is it for?

This symposium on 11 February is for cultural professionals looking to build their confidence and approach to engaging more diverse audiences. There will be hints and tips to take away for those working at a practical level. There will also be high level strategic approaches to learn from for those working as managers or leaders.


Workshop and discussion

12 February 2019 | 8.30am — 12.00pm | Thinktank Science Museum

Join us the day after the main Inclusivity and Audiences Symposium for a follow-up workshop and discussion facilitated by Raymond Bobgan of Cleveland Public Theatre.

As a leader or senior cultural professional, this more intimate setting will allow you to delve deeper into the challenges you’re currently facing around inclusivity and diversity.

Explore the bigger conversation. Learn what it means to change the culture of your organisation and how to make it more inclusive.

You’ll leave with the critical skills and strategic tools to make change and the confidence to put your plans into action.  

To take part in the workshop and discussion on 12 February (only 30 places available), you must have attended day 1 of the Symposium.



  • Early Bird member rate: £119+ VAT (add £65 + VAT for the workshop and discussion)
  • Non-member rate: £219 + VAT (add £79 + VAT for the workshop and discussion)



There are 20 bursaries available to help you attend this event — some of which will cover 100% of the delegate cost.


Inclusivity and Audiences Symposium — setting the tone

11 February

Inclusivity and Audiences Symposium — workshop and discussion

12 February


Inclusivity and Audiences Symposium © AMA

Head shots provided by named individuals

Raymond in rehearsal © Steve Wagner