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20th July 2011 Sara Lock

How many goodly creatures are there here? (BNW3)

The AMA Conference 2011 is now well under way and to make sure you’re not bombarded with just the one perspective, there’s a whole team of bloggers already writing up their initial thoughts on Brave New World. Here’s a brief rundown of who they are in alphabetical order of surname (in keeping with the Brave New World theme):


Helen Black Small Helen Black has worked in Arts Marketing since 2000. She has experience in all aspects of marketing for orchestras, touring theatre and a major producing house. She is now Digital Marketing Manager for the Citizens Theatre in Glasgow and has made use of her interest in digital media, delivering seminars on the subject. She is speaking at the conference with Alison Martin.



Toby Chadd Toby Chadd has been at the Academy of Ancient Music for two years, working in the communications and fundraising departments. Over the past year he has focused exclusively on communications which has included the launch of a new website and the development of an ambitious communications plan. This is the first time he has attended an AMA conference.



Jonathan Goodacre Jonathan Goodacre is the editor of AMA Commons and is also co-writing the conference report (out towards end of August). He also works as a freelance arts manager, trainer and consultant and has attended every AMA conference except 1998 and 2010.





StevenHadley Steven Hadley has over 15 years experience in arts marketing and is the CEO of Audiences Northern Ireland (Audiences NI), a Board Member of the AMA and a Director of Audiences UK. He has written for AMA Commons before and is chairing several sessions at the conference.






Rachel Kinchin Rachel Kinchin is a passionate and creative arts marketer and programmer with over eight years experience of working in the arts. She is currently marketing officer at The Riverfront Theatre and Arts Centre in Newport, South Wales and is a member rep for the AMA.


Mel Larsen Mel Larsen has been an independent marketing consultant since 1999, is author of ‘A Practical Guide to working with Arts Ambassadors’ (Arts Council England) and speaks at events around the world. She founded the Streatham Festival for which she received a Lambeth Civic Award. At the conference she is leading one of the Round Tables on working with networks, ambassadors and advocates.



Issy Patience Issy Patience is a Business Development Assistant for an artist’s agency, Art for Architecture. which sources real UK artists and market their work to international hotel development projects. She particularly enjoys talking to potential clients and prospective artists in the course of developing these relationships. This is her first AMA conference.




Look out for our reactions to the conference over the next few days. Each one is personal, different, honest. Although they are part of the AMA blogging team they don’t represent the AMA’s official view on the conference. Disclaimer over. Enjoy the blogs and please feel free to comment.

Jonathan Goodacre


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