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10th August 2017 Laurie Kremer

From AMA conference newbie to fully-fledged convert #AMAconf

Julia Heys, Marketing Executive at VisitAberdeenshire, gives us a glimpse into her experience at AMA conference 2017 in Belfast. Julia was a lucky recipient of an AMA conference bursary for people working in Museums, Galleries and Heritage.

I am, or I should say was, the ‘AMA conference newbie’. But I can now say I am a fully-fledged convert. These were probably the two most inspiring days I have spent in the marketing world since I began my career three years ago.

On recommendation from colleagues in Aberdeen, I was encouraged to apply for a bursary. This meant that, for the first time, Aberdeen Festivals and Visit Aberdeenshire could be represented at a national arts marketing conference.

Attending the AMA conference opened my eyes to the wider arts marketing profession and spending two days with fellow professionals was invaluable to my upskilling. The conference was filled with motivating moments – one that sticks in my mind was recognising myself as a marketing superhero! And listening to a live poetry recital from one of the most talented individuals I have ever seen.

My advice to any conference newbie would be to embrace all networking and social sessions. It’s here that you will meet and build relationships with people in your very shoes. This was vital time to share experiences, take-in hints and tips for the best ways to spend marketing budgets and make some great new friends along the way. And if you’re very lucky, this will all take place in an amazing venue – I didn’t expect to be having a meal in a recreation of the Titanic’s famous ballroom!

A key learning I have taken away from the conference is to remain inspired by my profession and by the arts. I look forward to becoming an AMA regular in the coming years.

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