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Shared Ambition — findings and outcomes

1 February

What is it about?

What would happen if your organisation brought its marketing and fundraising functions closer together?

In 2017 the AMA launched the flagship programme Shared Ambition, in partnership with Baker Richards, as part of the Arts Fundraising & Philanthropy programme, to consider this very question and work with organisations already on this journey.

Following in-depth sector research and a residential programme attended by 12 participating organisations, we will be exploring and sharing the results at Shared Ambition — Findings and Outcomes. Join us for a day of case studies and insightful sessions that will challenge and inspire your marketing and fundraising plans.


What will I gain?

  • Insight into how to bring your marketing and fundraising functions closer together
  • A chance to network, learn and share with senior fundraising and marketing professionals from organisations across the country
  • Confidence in your ability to lead change at your organisation
  • Real life case studies from participants of Shared Ambition — fundraising and marketing together

Who is it for?

Those who want to create a closer working relationship between their marketing and fundraising departments.

Join us Birmingham Hippodrome on 1 February 2018, 10.30am – 4.30pm.


AMA member:
Small organisation (10 staff or less): £119 + VAT
AMA member: £141 + VAT


Group of 2 — Marketer and fundraiser together:
At least one is an AMA member: £99 + VAT each


Non-AMA member:
£199 + VAT



You can find details of sessions announced so far here.



Dr Jane Donald
Vice Chair of the AMA Board
Director of External Relations, Royal Scottish National Orchestra


You can find details of speakers announced so far here.


Shared Ambition is managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme. Shared Ambition – findings and outcomes is supported by Spektrix.

Arts Fundraising and Philanthrophy
Arts Council England Logo
Spektrix logo



1 February
Event Category:


Birmingham Hippodrome
Hurst Street, Southside
Birmingham, B5 4TB United Kingdom
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