Retreat 2 — broaden your horizons with the AMA’s Marketing Leadership Programme
12th March 2018 @ 4:00 pm - 15th March 2018 @ 5:00 pm
What is it about?
For the arts and cultural sector to thrive, it needs to develop leaders with a good understanding of how to balance the needs of artists, the organisation, and the public.
Retreat 2 will equip you with the strategic skills required to improve your marketing plans, in line with artistic and business plans.
At this intensive residential programme you’ll enjoy a supportive learning environment. You’ll grow advanced strategic planning skills across areas such as public engagement, audience development, marketing planning and digital strategy.
What will I gain?
- The opportunity to work with sector experts, leading thinkers, and peers
- The chance to explore the changing role of an arts marketing department within today’s interconnected world
- Increased confidence in analysing and selecting effective strategic direction for your department and marketing plan
- Tried and tested techniques for leading and motivating diverse teams
- Insight into how to develop your role as a senior manager
- Advice on influencing more effectively at your level and building the skills required to take on bigger leadership roles in the future
Who is it for?
AMA members who are managers or at senior level thinking and operating strategically, but not yet leaders.
Please note that this is an AMA member-only programme.
- AMA members early bird rate — book and pay by 30 November: £899 + VAT
- AMA members full rate: £995 + VAT
- A range of bursaries will be available and announced mid-September
Please familiarise yourself with our Booking Terms and Conditions before securing your place.