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PR on a Shoestring — a practical guide to catching the media’s attention

7 November @ 10:30 am - 12:30 pm

Image courtesy of Royal Academy of Dance — RAD Project B Day of Dance © Sam Lane

What is it about?

Why should the media cover your story? What process do you need to go through to get the media’s attention?

In this online workshop you’ll learn how to create effective PR campaigns. You’ll discover how to maximise media opportunities for exposure, on a shoestring.

What will I gain?

— An  understanding  of how PR differs from marketing and advertising

— Insight into the objectives and essentials of a press release

— Top tips for creating your own PR and making use of social media as part of your marketing plan

Who is it for?

Those who wear many hats and need to understand the essentials of a press release. It is also relevant to those working in a small PR team.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Evadney Campbell
Shiloh PR


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


7 November
10:30 am - 12:30 pm
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