PR on a shoe string — a practical guide to catching the media’s attention
22nd February 2018 @ 10:00 am - 12:00 pm
Image courtesy of-The-Albany-©-Doug-Southall-—-Ampersand-Storylines
What is it about?
Why should the media cover your story? What process do you need to go through to get the media’s attention?
In this online workshop you’ll learn how to create effective PR campaigns. You’ll discover how to maximise media opportunities for exposure, whilst working to a limited budget.
What will I gain?
- An understanding of how PR differs from marketing and advertising
- Insight into the objectives and essentials of a press release
- Top tips for creating your own PR and making use of social media as part of your marketing plan
Who is it for?
AMA members who wear many hats and need to understand the essentials of a press release. It is also relevant to those working in a small PR team.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
Please note that this is an AMA member-only event.
- AMA member rate: £50 + VAT