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Measuring Up — taking your Google Analytics skills to the next level

13th February 2019 @ 10:00 am - 4:00 pm

Image courtesy of Royal Academy of Dance — RAD Silver Swans at RAD HQ © David Tett

What is it about?

You know that Google Analytics gives you data on users, sessions and pageviews. You can report on traffic sources and the reach of your content but you’re wondering how to uncover more useful insights.

In this whole day workshop you’ll spend the day taking your Google Analytics knowledge to the next level. Discover how to make sure you’re capturing the information you really need to make sense of user behaviour on your website. You’ll get to grips with advanced features that will make it quicker and easier to uncover the information you and your colleagues need. You’ll also take a deep dive into tracking and evaluating digital campaigns, so you can make informed decisions about future activity.

The day will be in two parts and tailored to the attendees. Learn from Chris, an expert who has tackled digital analytics challenges for many of the country’s leading cultural organisations. In the final part of the day you’ll have the opportunity to explore your own challenges and get answers to your burning questions.

You’ll end the day with a better understanding of how to extract real value from Google Analytics.

What will I gain?

— Knowledge of the questions to ask of your data

— Understanding of how to use Google Analytics to inform your decision-making

— Confidence in how you understand your audiences

Who is it for?

This workshop is for people who have a basic understanding of Google Analytics and want to build on their knowledge. People who want to address the questions “What should I be asking?” and “What can Google Analytics do that I don’t know about?”

Please Note:

Delegates are encouraged to bring a laptop so they can log in to their own Google Analytics account.


Chris Unitt
One Further


  • AMA member rate: £175 + VAT
  • Non-Member: £250 + VAT

Supported by:


13th February 2019
10:00 am - 4:00 pm
Event Categories:
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NCVO (National Council for Voluntary Organisations)
8 All Saints Street
London, N1 9RL United Kingdom
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