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Google Analytics Level 1 — navigating the basics

28 September @ 3:00 pm - 5:00 pm

A mother & daughter looking at a computer monitor
Image courtesy of Eureka! The National Children’s Museum — Fusion: Adventures in digital art exhibition, in partnership with The Lumen Prize for Digital Art 3

What is it about?

Learn the basics of Google Analytics. Devon will show you how to navigate the platform and get familiar with its reports.

You will be guided through setting up dashboards and analysing basic audience behaviour, as well as tracking traffic and campaigns. You’ll learn how to use tools like Advanced Segments, how to set up multiple Goals, and create reports and custom alerts for specific groups or stakeholders.

What will I gain?

— Top tips to familiarise yourself with Google Analytics

— Practical examples of how to view data and conduct basic reporting

— Ways to start gaining actionable insights from Google Analytics

Who is it for?

Marketers with little or no experience of working with Google Analytics.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Devon Smith
Measure Creative


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


28 September
3:00 pm - 5:00 pm
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