Creating a Marketing Plan — the nuts and bolts
15 March @ 10:30 am - 12:30 pm
Image courtesy of Sound and Music © Christoper Andreou – Bobbie Jane Gardner performs at the HeartnSoul event in 2016
What is it about?
Delivering a great campaign is the part that gets the creative juices flowing, but planning that campaign is vital.
This workshop will cover the crucial elements of a comprehensive marketing plan. It will cover all that you need to know — from identifying the best platforms for you, to preparing a schedule, adapting that schedule according to your needs, and then evaluating your campaign success.
What will I gain?
- An understanding of the importance of a marketing plan
- Practical guidance on how to approach creating your plan
- Ideas you put in place for you and your team
Who is it for?
AMA members who deliver campaigns, or who manage staff who deliver campaigns, and would like to gather tools for planning.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
Marketing & Communications Director
Liverpool Everyman & Playhouse
Please note that this is an AMA member-only event.
- AMA member rate: £50 + VAT