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Creating a Marketing Plan — the nuts and bolts

14 November @ 2:00 pm - 4:00 pm

Image courtesy of Jewish Museum London — Asterix In Britain: Children Workbench

What is it about?

Delivering a great campaign is the part that gets the creative juices flowing, but planning that campaign is vital. This workshop will cover the crucial elements of a comprehensive marketing plan.

It will cover all that you need to know — from identifying the best platforms for you, to preparing a schedule, adapting that schedule according to your needs, and then evaluating your campaign success.

What will I gain?

— An understanding of the importance of a marketing plan

— Practical guidance on how to approach creating your plan

— Ideas to put in place for you and your team

Who is it for?

AMA members who deliver campaigns, or who manage staff who deliver campaigns, and would like to gather tools for planning.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Sarah Ogle
Marketing and Communications Director
Liverpool Everyman Theatre and Playhouse


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


14 November
2:00 pm - 4:00 pm
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