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Can You Hear Me? — reaching Deaf audiences

3 May @ 10:30 am - 12:30 pm

Image courtesy of Company Chameleon © Joel Chester Fildes — Chameleon Youth, Illuminate, 2017

 

What is it about?

There is an assumption that Deaf people have the same cultural norms as hearing people. For Deaf people, whose first or preferred language is BSL, cultural norms are different, just as they are for others who do not have English as their first language.

This online workshop will focus on how to build bridges to reach your Deaf audiences and where to place your marketing messages. You’ll learn how best to incorporate this in your marketing strategy and most importantly, it will allow you to start an honest conversation about Access within your organisation.

There will be case studies and practical elements throughout this online workshop.

What will I gain?

  • Knowledge of the correct symbols, logos and language to use
  • Confidence to ask questions to Deaf audiences and about Deaf audiences
  • Top tips to formulate a more holistic approach to Access

Who is it for?

Marketers who want to focus on Access at a strategic level.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Speaker

Sarah Gatford
Consultant, Trainer and BSL/English Interpreter
Sarah Gatford Ltd.

Cost

  • AMA member / Arts Council England NPO rate: £45 + VAT
  • Non member rate: £115 + VAT

Details

Date:
3 May
Time:
10:30 am - 12:30 pm
Event Categories:
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Venue

Online