A Way With Words — writing creative copy
26 February @ 3:00 pm - 5:00 pm
Image courtesy of Stellar Quines © Eoin Carey, The Fair Intellectual Club
What is it about?
Looking to inject life back into your copy? Stuck in a rut using the same old words and phrases?
This workshop will help you develop a natural and compelling style to make your story convincing. It will look at the different elements that contribute to style, vocabulary and tone of voice.
You’ll develop your creative approach and gain skills to help make your copywriting more effective. You’ll explore how to use your organisation’s brand to develop an individual voice. Discover how to strike a balance between conversational and corporate, without inhibiting creativity.
What will I gain?
- Techniques for writing creative copy that builds trust and sells
- A toolkit of dos and don’ts
- Advice around tackling producer and curator-generated copy
Who is it for?
AMA members responsible for writing persuasive audience-facing copy.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
Morris Hargreaves McIntyre
Please note that this is an AMA member-only event.
- AMA member rate: £50 + VAT