Are you an AMA member? Please log in
Loading Events

« All Events

A Way With Words — writing creative copy

1st March 2018 @ 10:30 am - 12:30 pm

Image courtesy of Stellar Quines © Eoin Carey, The Fair Intellectual Club

 

What is it about?

Looking to inject life back into your copy? Stuck in a rut using the same old words and phrases?
This workshop will help you develop a natural and compelling style to make your story convincing. It will look at the different elements that contribute to style, vocabulary and tone of voice.

You’ll develop your creative approach and gain skills to help make your copywriting more effective. You’ll explore how to use your organisation’s brand to develop an individual voice. Discover how to strike a balance between conversational and corporate, without inhibiting creativity.

What will I gain?

  • Techniques for writing creative copy that builds trust and sells
  • A toolkit of dos and don’ts
  • Advice around tackling producer and curator-generated copy

Who is it for?

AMA members responsible for writing persuasive audience-facing copy.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Speaker

Picture of Jo Taylor

Jo Taylor
Senior Consultant
Morris Hargreaves McIntyre

Cost

Please note that this is an AMA member-only event.

  • AMA member rate: £50 + VAT

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Details

Date:
1st March 2018
Time:
10:30 am - 12:30 pm
Event Categories:
,