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A Way with Words — writing creative copy

25 September @ 10:30 am - 12:30 pm

A man & a woman, kneeling on the floor, with the sentence 'can the soul of a man be trapped in the body of a woman?' projected on the wall behind them
Image courtesy of National Theatres Scotland — The National Theatre of Scotland’s Adam — with Rehanna Macdonald and Adam Kashmiry

What is it about?

Looking to inject life back into your copy? Stuck in a rut using the same old words and phrases? This workshop will help you develop a natural and compelling style to make your story convincing. It will look at the different elements that contribute to style, vocabulary and tone of voice.

You’ll develop your creative approach and gain skills to help make your copywriting more effective. You’ll explore how to use your organisation’s brand to develop an individual voice. Discover how to strike a balance between conversational and corporate, without inhibiting creativity.

What will I gain?

—Techniques for writing creative copy that builds trust and sells

— A toolkit of dos and don’ts

— Advice around tackling producer and curator-generated copy

Who is it for?

Anyone responsible for writing persuasive audience-facing copy.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Jo Taylor
Morris Hargreaves McIntyre


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


25 September
10:30 am - 12:30 pm
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