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Digital Marketing Day 2018 — Timetable

Digital Marketing Day 2018 — Future Now provides a full programme for delegates, which is segmented into the following strands:

Practical

[prak-ti-kuh l]

Benefits of a practical session: tool kits, hints and tips that can be used immediately in your organisation, thorough knowledge of the basics of your chosen subject, increased confidence and growth in your skill set.

Strategic

[struhtee-jik]

Benefits of a strategic session: tried and tested case studies, insights into other organisation’s experiences, thorough exploration of how creativity and strategy go hand in hand.

Leadership

[lee-der-ship]

Benefits of a leadership session: best practice studies, ideas to influence organisational thinking and focus, the opportunity to interact with other thought leaders and shape the future of our sector.

Glasgow

TIME

SESSION

STRAND

10.00am — 10.40am Registration
10.40am — 11.20am

The Future Is Now

Speaker Anne Lise Kjaer, Kjaer Global

Keynote
11.30am — 12.20pm

Digital Routes to Improving Accessibility — case studies from the National Theatre of Scotland

Speaker Charlotte Gross, National Theatre of Scotland

Strategic / Leadership
11.30am — 12.20pm

Insta Success — a New York Public Library case study

Speaker Richert Schnorr, New York Public Library

Practical
12.20pm — 1.20pm LUNCH
1.20pm — 2.10pm

Digitally Literate Leadership — why it matters

Speaker Petra Abbam, BBC Proms

Leadership
1.20pm — 2.10pm

The Absolute Unit and Culture Change — using the Objective First framework to make your colleagues digital marketers

Speaker Adam Koszary, Museums Partnership Reading

Practical / Strategic
2.20pm — 3.10pm

Radical Comms — because we are not neutral

Speaker Hannah Wright, Glasgow Women’s Library

Practical / Strategic
2.20pm — 3.10pm

Design-Thinking and Collaboration — the future is radical

Speaker Màiri Lafferty, National Galleries of Scotland

Strategic / Leadership
2.20pm — 3.10pm DATA — insights to inform your strategy
Live streamed from London

Speaker Chris Unitt, One Further

Strategic
3.10pm — 3.35pm REFRESHMENTS
3.35pm — 4.30pm AGM followed by Our Digital Future
Live streamed from London

Speaker Suhair Khan, Google Arts and Culture

Keynote
4.30pm DAY ENDS

 

London

TIME

SESSION

STRAND

9.45am — 10.30am

Audience Finder and Peppered — turning insights into audiences

Speakers Leo Sharrock, The Audience Agency and Coen van der Poll, Peppered

Sponsored
10.40am — 11.20am The Future is Now
Live streamed from Glasgow

Speaker Anne Lise Kjaer, Kjaer Global

Keynote
11.30am — 12.20pm

Becoming Data-Led — audience engagement at the Royal Opera House

Speaker Lucy Sinclair, Royal Opera House

Leadership
11.30am — 12.20pm

DATA — the basics and how to use it

Speaker Chris Unitt, One Further

Practical
11.30am — 12.20pm

2025: A World of Pure Imagination — how the arts mastered digital…

Speaker Carl Timms, IE Digital

Sponsored
12.20pm — 1.20pm LUNCH
1.20pm — 2.10pm

Creating inclusive digital experiences today — with the tech of tomorrow

Speaker Robin Christopherson MBE, AbilityNet

Strategic
1.20pm — 2.10pm

The Art and Science of Storytelling — A Storylab case study

Speaker Shreepali Patel, StoryLab

Leadership
1.20pm — 2.10pm

Do More with Your Data — how to harness the power in your data to deliver even better customer experiences

Speaker Graham Dowling, QlickiT

Sponsored
2.20pm — 3.10pm

Sculpture Cam — a digital journey at Yorkshire Sculpture Park

Speaker Nina Rogers, Yorkshire Sculpture Park

Strategic / Leadership
2.20pm — 3.10pm

DATA — insights to inform your strategy

Speaker Chris Unitt, One Further

Strategic
3.10pm — 3.35pm REFRESHMENTS
3.35pm — 4.30pm

AGM followed by Our Digital Future

Speaker Suhair Khan, Google Arts and Culture

Keynote
4.30pm DAY ENDS

 

AMA digital marketing day 2018 digital sponsor