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Digital Marketing Academy

Digital innovation in the arts, culture and heritage sector

What is the Digital Marketing Academy?

The Digital Marketing Academy (DMA) is an online learning initiative that enables digital innovation across the arts, culture and heritage sector.

Fellows – marketers from a range of organisations across the sector – are invited to devise, test, develop and share digital marketing experiments with the help of a leading digital specialist as their Mentor. The experiments are developed with real audiences in order to trial and adopt good practice and achieve new ambitions and perspectives in digital marketing.

The programme includes Action Learning Sets, mentoring sessions, networking with peers, provocations and knowledge sharing – and it all takes place virtually.

The Academy aims to drive digital innovation to increase and engage audiences through experiments with real audiences in real organisations.

The first and second Academies were a great success that had real impact in the organisations that took part and Fellows at Digital Marketing Academy 3.0 have recently graduated. We have recently recruited a new cohort of Fellows for Digital Marketing Academy 4.0 — watch this space for news of who they are.

“The Digital Marketing Academy is a brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”
Helen Fripp, DMA 3.0 Fellow
Marketing and Audience Development Manager, The Edge

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

Watch this video to find out more about how the DMA is run and hear from some of our past Fellows who have taken part in the programme:

Check out the journeys of Fellows and find out more about their learning at the Academy over on our blog — just use the ‘DMA’ filter.

CultureHive Best Practice is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo