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Digital Marketing Academy

Digital innovation in the arts, culture and heritage sector

What is the Digital Marketing Academy?

The Digital Marketing Academy (DMA) is an online learning initiative that enables digital innovation across the arts, culture and heritage sector. The first and second Academies were a great success that had real impact in the organisations that took part and we have recently completed Digital Marketing Academy 3.0.

Fellows – senior marketers in positions across the sector – are invited to devise, test, develop and share digital marketing experiments with the help of a leading digital specialist as their Mentor. The experiments are developed with real audiences in order to trial and adopt good practice and achieve new ambitions and perspectives in digital marketing.

The programme includes Action Learning Sets, mentoring sessions, networking with peers, provocations and knowledge sharing – and it all takes place virtually.

The Academy aims to drive digital innovation to increase and engage audiences through experiments with real audiences in real organisations.

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts and cultural organisations.

We will shortly be recruiting for a new cohort of Fellows for Digital Marketing Academy 4.0. If you are interested in taking part please complete the sign up form to receive more information once applications are open. 

CultureHive Best Practice is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo