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13th February 2015 Verity Sanderson

Digital Marketing Academy 2.0

Digital Marketing Academy

After the success of the first CultureHive Digital Marketing Academy we are now seeking 20 new Fellows to take part in the programme again.

Devising, testing, developing and sharing with the sector are key to the Academy, which in the first round saw the development of a new online platform bringing teachers and arts organisations together, extensive experiments on audience segmentation, and breakthroughs in the use of Google Analytics by just some of the participants, known as Fellows. Real experiments on real audiences in real arts organisations.

Steve Woodward from a New Direction said, “As a Fellow you feel challenged and empowered to try new things, explore and take risks in your practice within a positive and supportive environment. The outcome has been something tangible for my organisation, and a boost in confidence for me – I’ve met some interesting people through the process, and would recommend it to anyone with a passion for digital working in the arts and cultural sector.”

Fellows in the second round of the Digital Marketing Academy will be supported by eight international Mentors who are all digital experts:

  • Carolyn Royston, former Head of Digital at Imperial War Museums
  • Sara Devine, Manager of Audience Engagement and Interpretive Materials at the Brooklyn Museum
  • DK, social media expert and speaker
  • Ron Evans, consumer psychologist and principal consultant at Group of Minds
  • Katie Moffat, social media and digital engagement specialist
  • Daniel Rowles, CEO at TargetInternet
  • Tom Beardshaw, Founder of NativeHQ
  • Devon Smith, Director of Threespot.

Once again all learning will take place online – the Digital Marketing Academy is entirely virtual. The programme is open to practitioners working in England; you should apply if you are an enthusiastic driver of change working in a senior marketing position, interested in digital innovation and increasing and engaging audiences. Joint Fellowships are also available to CEOs or directors who want to work with a digital partner to develop marketing experiments within their organisation to drive change and innovation between the arts, technology and audiences.

Fellows are encouraged to trial and adopt good practice and achieve new ambitions and perspectives in their digital marketing through online workshops, exclusive Mentoring sessions and peer to peer learning.

Kealy Cozens, Creative Project Leader (Data) at Sound and Music said, “I think the Academy gave me a unique opportunity to take my project outside my organisation and share with other like-minded people as well as my, frankly amazing, Mentor!”

This opportunity is available to practitioners in England for only £100 per person; find out more information and apply here: academy.culturehive.co.uk/sign-up 

Completed application forms should be returned to Verity Sanderson, Programme Producer at the Arts Marketing Association on verity@a-m-a.co.uk by Friday 6 March, 5pm.

CultureHive best practice is managed by the Arts Marketing Association in partnership with The Audience Agency, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

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