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Digital Lab

Digital innovation in the arts, culture and heritage sector

What is the Digital Lab?

The Digital Lab transforms your digital practice through intensive mentoring, workshops, and peer support – all taking place online. You will be matched with an international specialist who will mentor your work-based experiments, supporting you to develop an agile approach to your online presence.

You will learn the latest digital thinking and gain peer insights and support. Your Digital Lab cohort will include Fellows from a wide variety of arts, cultural and heritage organisations across England all thinking differently about their digital offers. You will graduate from the Digital Lab with a fresh perspective and the confidence to be agile in our ever-changing digital world. 

What will I gain?

  • Regular online meetings with your Mentor to gain guidance for your experiments
  • Access to high quality AMA online workshops to develop your skills
  • A network of Fellows to support you
  • The opportunity to develop together as a cohort of peers and share best practice
  • Knowledge in how to adopt a truly agile approach and how to embed this in your role

How do I apply?

We welcome applications for Single Fellowships and Joint Fellowships (for two people from the same organisation). Your Digital Lab activity is not in addition to your current workload but should be part of the work you are already doing. We therefore strongly encourage full buy-in from your team and/or line manager for your time and dedication to this intensive programme.   

Part of CultureHive, funded by Arts Council England, Digital Lab is the fifth iteration of the highly successful Digital Marketing Academy. Unfortunately, this means we can’t accept applications from DMA alumni onto the Digital Lab programme.

We have recently recruited the next cohort of Fellows from across England to take part in the Digital Lab which will take place from September 2018 – April 2019.

Watch this video to find out more and hear from some of our past Fellows who took part in the Digital Marketing Academy (Digital Lab’s previous name).


“A brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”
Helen Fripp, DMA 3.0 Fellow
Marketing and Audience Development Manager, The Edge


Our eight international expert Mentors will support you through your Digital Lab journey.

Find out more about the digital marketing experiments previous Fellows worked on by reading their blog posts below:

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

CultureHive is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo