Connecting Creative Markets was an international collaboration with the British Council and Business and Arts South Africa (BASA). The AMA organised and delivered training on marketing and audience development for arts organisations in South Africa.
“I have learned so much about the enigma that is “the audience” through the AMA programme and training.” Kim Sanssoucie, Connecting Creative Markets Fellow
“We have found the AMA professional and insightful in their advice and work with the South African arts community.” Diana Williams, Manager Mentorship and Education, Business and Arts South Africa (NPC)
Read more about this project in this article originally published in JAM in November 2015.