We have caught up with Nina Simon, Executive Director at Santa Cruz Museum of Art & History, who is one of our keynote speakers at this year’s conference to find out what she’s got in store for us.
Describe your session in less than 50 words.
I’ve always had a love-hate relationship with the idea of relevance. True relevance isn’t about what’s #trending. It’s about mattering more to more people. In this session, we’ll dive deep into relevance in the arts: what it is, how it works, when it shines.
What are the top 3 things delegates will take away from your session?
A working definition of relevance that is grounded in research and immediately usable.
Inspiration from arts organizations around the world that are unlocking relevance with new communities in surprising ways. Tools to examine your own work and how it might be more relevant to the communities that matter to you.
What are you looking forward to most about AMA conference 2016?
Connecting and learning with colleagues across the pond around the work we do to matter more in our communities. And, sharing my new book for the very first time! AMA 2016 will be the official first launch of The Art of Relevance.
What does the conference theme — On a Mission to Matter — mean to you?
Our institutions exist to serve and support our communities. Period. I feel strongly that our work should matter—not because we tell people it does, but because they tell us. When our missions address the needs, desires, dreams, and challenges in our community, the arts matter more.