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21st June 2017 Laurie Kremer

Conference Catch Up — Laraine Penson

Laraine Penson,  Consultancy Manager: Marketing & Communications (North), National Trust, talks us through what you can expect from his session at AMA conference 2017 — The Value of Everything.

Tell us your story in under 50 words.

I used to work in arts marketing and I now work in marketing for a conservation charity – the challenges aren’t so different. My work is all about people, managing people and inspiring people to support our cause.

How does this year’s AMA conference theme — The Value of Everything — speak to you?

I think at times the amount of options available to us now to speak to our audiences as marketers can be overwhelming. How do you cut through to focus on what’s important? To keep your eye on what’s best for your audience rather than what’s easiest for your organisation?

What are the three key things delegates will take away from your session?

  • 45 mins to think bigger picture about you, your organisation and the difference you can make for your audiences.
  • Some useful insights into how you can influence the decision-makers.
  • A plan for the change you want to see.

What are you most looking forward to about AMA conference 2017?

Always love catching up with people I’ve not seen for a while as well as meeting new people. Learning from and being inspired by others. A bit of space away from the day job to think and reflect – so valuable!

Find out more about Laraine’s session, the AMA conference 2017 programme and book your place.