In this Conference Catch Up, Jo Verrent Senior Producer at Unlimited and Jen Tomkins, Head of Marketing and Development at Artsadmin give us a sneak peek into their session focusing on how to make your marketing more accessible.
Describe your session in less than 50 words.
It’s all about how marketers can create more accessible marketing – in print, online and video – and in doing so, improve their communications for audiences. Some of these are quick wins, some longer-term strategies. We’ll also help to dispel myths around the language of accessibility and people’s different access requirements.
What are the top 3 things delegates will take away from your session?
- A better understanding of practical things you can do to ensure a wide range of people can access your printed and digital materials.
- A sense of how you are doing – just how accessible are you being in your marketing at the moment?
- A strong list of what’s next for you – what are the simple (and perhaps not so simple) steps you are going to take to move things a step further?
What are you looking forward to most about AMA conference 2016?
In a nutshell: real conversations with real people about stuff that really matters. We can all read blogs and skim through guidance materials, leaving us with a vague sense of guilt that we could do more. Physically meeting up at AMA conference means there is a chance to have face-to-face interaction based on what we all actually do – it’s a chance for all of us to learn.
What does the conference theme — On a Mission to Matter — mean to you?
We all want to get messages out there, and at Unlimited we want you to get them out to as wide an audience as possible. If it matters, then it matters to everyone.