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21st June 2017 Laurie Kremer

Conference Catch Up — Jane Cordell

How do you inspire 600+ people in just 8 mins? Jane Cordell, Director at social enterprise Result CIC, is up for the challenge. Jane is one of five prominent thought leaders to feature in our quick-fire opening keynote at AMA conference 2017 — The Value of Everything. In this one-to-one she gives us a glimpse into her session.

Tell us your story in under 50 words.

I am a musician who became deaf as an adult, a coach and social entrepreneur. I chaired DaDaFest 2012–17. I campaign for greater equality and access because it makes society happier and healthier.

How does this year’s AMA conference theme — The Value of Everything — speak to you?

I smiled at its allusion to Oscar Wilde’s line for Lord Darlington defining a cynic: someone ‘who knows the price of everything and the value of nothing’. This is partly because as a deaf professional I regularly feel that I am not given the opportunity to obtain the full value which the arts has to offer. I am intrigued by what this conference, at a time of ever great cuts to budgets, will make of this.

What are the key trends and ideas that you are thinking about at the moment?

  • The re-birth of grassroots activism
  • The growth of the social enterprise sector
  • The alarming increase in UK inequality and poverty
  • The need for new ways to understand the bewildering new political order
  • The likelihood that real-life experiences (not virtual) will become even more prized

How will you decide what to share in just 8 minutes?

By considering:

  • Who are you and what is likely to be on your minds?
  • Which new perspectives will excite and challenge you most?
  • Which questions can help you open new ways of thinking?

What are the three key things delegates will take away from your session?

  • New ways to look at people who are not (yet) your customers
  • The perspective of an arts ‘insider-outsider’
  • Self-coaching as a way to keep exploring

What are you most looking forward to about AMA conference 2017?

The opportunity to meet new people with varied experience and share ideas. When a group like this gets together, magical things can happen!

Find out more about the AMA conference 2017 programme, the opening keynote and book your place.

Jane Cordell giving the Corporate Wisdom speech at Leeds Business School in January 2017. Images courtesy of Leeds University Business School © Anthony Glossop.

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