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1st June 2016 Laurie Kremer

Conference Catch Up: Eric Hildrew

Eric Hildrew, Marketing Project Manager at National Museums Scotland will be speaking at AMA conference 2016 as part of our new co-created quick-fire session. In this first Conference Catch Up round, Eric gives you an insight into his session:

Describe your session in less than 50 words.

On 8th July this year the National Museum of Scotland will unveil 10 new galleries dedicated to decorative art, fashion, design, science and technology. I’ll be talking about the launch marketing campaign – hot off the press and smelling like freshly-laundered sheets.

What are the top 3 things delegates will take away from your session?

Inspiration (I hope), encouragement to do things a little differently, and – given the pecha kucha format – an appreciation of brevity.

What are you looking forward to most about AMA conference 2016?

Catching up with old friends, making new ones, and not waking up in a strange hotel as I live in Edinburgh. I’m also interested in hearing from keynote speaker Nina Simon (Santa Cruz Museum of Art and History) as I admire her ethos and tenacity.

What does the conference theme — On a Mission to Matter — mean to you?

I think the key phrase that grabs me is ‘authentic relationships’ and what we mean by those. Forming them with visitors/audiences is easier said than done – it’s all too easy to adopt a ‘push’ or one-way approach to marketing. It takes effort (and a little bravery) to get past that and we shouldn’t pretend that it’s always an easy or trouble-free path. We might not always want to hear what our audiences have to say!

Find out more about this session and book your place for AMA conference 2016.