Beth Wells, Leap into Live Music! Programme Manager at Liverpool Philharmonic will sharing her experiences at AMA conference 2016 as part of our new co-created quick-fire presentations. In this Conference Catch Up, she gives you an insight into her session:
Describe your session in less than 50 words.
Liverpool Philharmonic has been working with families, employers and community groups in new ways and through new partnerships over the last four years to increase audience diversity. In this session I’ll be sharing some of the processes, lessons, what has worked and what has been less successful.
What are the top 3 things delegates will take away from your session?
Hopefully they will gain some additional understanding around the challenges facing ‘hard to reach’ in 2016 as well as some practical takeaways that they could easily implement. There will also be some food for thought around how organisational change can really impact on audience development work.
What are you looking forward to most about AMA conference 2016?
I always love going, it’s always such a great opportunity to catch up with old colleagues, network and meet others in the sector and also to hear about some of the fantastic (and really innovative) work that is taking place.
What does the conference theme — On a Mission to Matter — mean to you?
I think there’s a real sense that we as organisations need to be genuine – through social media the window to behind the scenes in organisations has really opened up. People are very quick to distrust organisations that are being disingenuous, so the more that we can build real relationships and show that we matter to them, and can make a difference in their lives the better.