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23rd June 2017 Laurie Kremer

Conference Catch Up — Andrew Thomas

Andrew Thomas, Principal at The Ticketing Institute, talks us through what you can expect from his session at AMA conference 2017 — The Value of Everything.

Tell us your story in under 50 words.

I have worked in the field of CRM, Ticketing and Data in live entertainment for almost 20 years, – that’s almost all of my working life!

Having run venues, worked for software vendors and run companies, I now spend my days working with arts organisations to achieve more, working smarter not harder.

How does this year’s AMA conference theme — The Value of Everything — speak to you?

I deal with data in most of my work, looking to find patterns and opportunity. We must not rely on the data we have, we must expand our thinking to look for patterns, opportunity and value in everything we have, or don’t have, not just data.

What are the three key things delegates will take away from your session?

  • A greater understanding of what General Data Protection Regulation (GDPR) means for all organisations, not just arts organizations and not just ticketed ones either
  • A practical checklist for activities and areas of their organization that may be subject to GDPR
  • Belief that these regulations can actually help us boost opt in and open rates

What are you most looking forward to about AMA conference 2017?

People, plain and simple. Very few other conferences give people so many chances to make new connections or meet existing ones. After 20 years in this industry I still learn new things and are always willing to share ideas with others, from veterans to newbies alike.

Find out more about Andrew’s session, the AMA conference 2017 programme and book your place.