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10th June 2016 Laurie Kremer

Conference Catch Up: Mark Robinson

In this Conference Catch Up we sit down with Mark Robinson, Founder, Thinking Practice to talk about the advanced session he will be delivering at AMA conference 2016.

Mark Robinson, credit Keith Pattison

Describe your session in less than 50 words.

I’m going to talk about some of the things I found when I interviewed 18 great arts and museum businesses about their business models. Things like how rethinking your relationship to your community, how creating new public spaces, and how being more relevant can all help you fulfil your mission.

What are the top 3 things delegates will take away from your session?

  • A better understanding of the Business Model Canvas
  • An understanding of how business models aren’t just about the money bits
  • Some inspiring examples of positive uses for different sorts of crisis

What are you looking forward to most about AMA conference 2016?
Being surrounded by enthusiasm and passion.

What does the conference theme — On a Mission to Matter — mean to you?

All my work on adaptive resilience has led me to focus on the importance of shared purpose or mission – what it is you exist to do? That has to matter or you are irrelevant – either endangered or indulged. Mission is the element I add to the Business Model Canvas, so I’m interested to hear what it means to others.

Find out more about Mark’s session and book your place for AMA conference 2016.