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8th June 2018 Jemma Green

Building the Basics

Image courtesy of National Football Museum (5)

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What is it about?

How good does it feel when you’ve got a grasp of the fundamentals of arts marketing? When you’ve got your foundations set, you can start trying new things, experimenting and dazzling your colleagues with your out-there ideas.

So let’s give those fundamentals some attention.

In this session Sarah will cover the basics of arts marketing, including: how to identify the outcomes you want to achieve, audience insight, knowing your subject, the complete marketing mix and water tight planning.

What will I gain?

1) An understanding of how mastering the basics lets you be creative
2) Practical tools for great audience insight and campaign planning
3) The opportunity to learn from your peers

Who is it for?

Marketers in the early stages of their career who want clear and practical tools for implementing great campaigns.

 Sarah Ogle | Marketing and Communications Director | Liverpool Everyman & Playhouse


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