Are you an AMA member? Please log in

Recommended posts

AMA blog

Most popular posts

To build a bridge you have to start on both shores

To build a bridge you have to start on both shores

“I am writing to thank you and everyone at CPT for giving us a chance to see ourselves through Dream of Home. It was the first time in my life that I saw people who looked like me, spoke in a language I hear at home, and danced to music I danced to growing up, performing our stories on a ...

Stay up to date with the latest blog posts by following us on Twitter or signing up for our newsletter.

Get the most out of UTM Codes #Digilab

Get the most out of UTM Codes #Digilab

Devon Smith, mentor on our Digital Lab shares insights on UTM Codes     One of the great benefits of online marketing is the ability to measure the direct impact of your marketing efforts. In order to measure the success of ...
Infographic on phone

DIY Infographics: Three free tools

Infographics can be a great way to get complicated information across quickly and visually. If you’ve been on our Infographics That Wow online training, you’ll know what to include in an infographic and how to best plan and structure that ...
Cath Hume

AMA: Review of 2018

Arts, heritage, museums – we are a resilient sector and surviving this year with passion still in place demonstrates this. Whilst we might be debating exactly what resilience means we are continuing to have a positive impact on the UK’s ...
Six Degrees podcast

Six Degrees podcast

AMAculturehive Editor, Carol Jones, introduces our new podcast series. Over at AMAculturehive we’ve been inspired by the idea of six degrees of separation – that all living things and everything else in the world are six or fewer steps away ...
Types of Engagers — #ADA Mentor Vlog

Types of Engagers — #ADA Mentor Vlog

Whether creating experiments with the AMA's Audience Diversity Academy or developing audience programs at your arts and culture organisation, remember that people engage with other humans, information, and the world around them in different ways. We're a combination of a ...
Sector Support Organisations

Sector Support Organisations

Sector Support Organisations (SSO) are a new category within Arts Council England’s National Portfolio. The AMA is proud to be a SSO. SSO’s play a vital role in supporting the cultural sector, but don’t directly deliver or produce content themselves ...
Audience Diversity Starts at home #ADA

Audience Diversity Starts at home #ADA

ADA 3.0 Fellow Alexander Fleming explains how the Donmar Warehouse’s marketing team are bringing the challenge of diversifying audiences to the whole organisation. At the Donmar, we’ve always been committed to reaching as broad an audience as possible despite the ...
ADA blog 1 Artfund img credit Janie Airey

Factors: Audiences, fundraising #ADA

Art Fund supports the vital work of museums and galleries across the UK; providing grants to help them acquire works of art, invest in curatorship and share their collections. As a charity that receives no government funding, this is entirely ...