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Inclusivity and Audiences Symposium. Birmingham Conference Aston. 11 February 2019 10am to 5pm. #AMAinclusivity. Click for more information.

Being provocative can be a good thing #AMAinclusivity

This February we are launching the Inclusivity and Audiences Symposium in Birmingham. As with our other events you can expect informative Keynotes and insightful breakout sessions, but for the Symposium we will be introducing 'provocations' to challenge our delegates. Below, AMA Programme Producer Bea Udeh outlines just what you can expect from these provocations and what she hopes you will ...

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Data-driven decisions for website redevelopment #digilab

Data-driven decisions for website redevelopment #digilab

Ray Clenshaw and Emma Rowan at Belgrade Theatre, Coventry discuss their Digital Lab experience so far We were both incredibly excited to be accepted onto the AMA’s Digital Lab. For a long time we’d discussed the increasing importance of making ...
Changing tact — using film to create rich experiences for existing audiences #DigiLab

Changing tact — using film to create rich experiences for existing audiences #DigiLab

Tom White, Assistant Digital Manager at City of Birmingham Symphony Orchestra talks about his early involvement with the Digital Lab New audiences are pretty much the arts marketer’s holy grail - it’s no secret that getting people’s attention and persuading them to ...
To build a bridge you have to start on both shores

To build a bridge you have to start on both shores

“I am writing to thank you and everyone at CPT for giving us a chance to see ourselves through Dream of Home. It was the first time in my life that I saw people who looked like me, spoke in ...
Get the most out of UTM Codes #Digilab

Get the most out of UTM Codes #Digilab

Devon Smith, mentor on our Digital Lab shares insights on UTM Codes     One of the great benefits of online marketing is the ability to measure the direct impact of your marketing efforts. In order to measure the success of ...
Infographic on phone

DIY Infographics: Three free tools

Infographics can be a great way to get complicated information across quickly and visually. If you’ve been on our Infographics That Wow online training, you’ll know what to include in an infographic and how to best plan and structure that ...
Cath Hume

AMA: Review of 2018

Arts, heritage, museums – we are a resilient sector and surviving this year with passion still in place demonstrates this. Whilst we might be debating exactly what resilience means we are continuing to have a positive impact on the UK’s ...
Six Degrees podcast

Six Degrees podcast

AMAculturehive Editor, Carol Jones, introduces our new podcast series. Over at AMAculturehive we’ve been inspired by the idea of six degrees of separation – that all living things and everything else in the world are six or fewer steps away ...
Types of Engagers — #ADA Mentor Vlog

Types of Engagers — #ADA Mentor Vlog

Whether creating experiments with the AMA's Audience Diversity Academy or developing audience programs at your arts and culture organisation, remember that people engage with other humans, information, and the world around them in different ways. We're a combination of a ...