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The importance of being audience-focused — a leader's perspective #AMAconf

The importance of being audience-focused — a leader’s perspective #AMAconf

Annabel Turpin is Chief Executive & Artistic Director of ARC in Stockton on Tees, one of the North East’s largest arts venues.  She is holding a session at AMA conference 2019 on how to become an audience-focused organisation, and in preparation for her session we asked:  As a CEO, why do you think it is important to be audience-focused? If ...

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Rock 'n roll strolling down the hushed corridors of art history #DigiLab

Rock ‘n roll strolling down the hushed corridors of art history #DigiLab

In her third and final Digital Lab blog, Ruth Selwyn-Crome is not only looking forward to future plans but also reflects on what she's managed to achieve from her initial objectives.  Having completed a few experiment outlines — and forced ...
Working towards digital goals #DigiLab

Working towards digital goals #DigiLab

As Danielle McLoughlin approaches the end of her time on the Digital Lab, she reflects back on what has benefited her most throughout the whole process, whilst also looking ahead at how she might use what she's learned to start ...
The end of the road #ADA

The end of the road #ADA

Audience Diversity Academy Fellow, Anais Vanais-Cooper reflects in her final contribution on some very interesting and rewarding experiences.  As you may know we at the Shakespeare Birthplace Trust are holding immersive days as part of The Arts Council England’s Museums ...
Why do video when a podcast would be better? #DigiLab

Why do video when a podcast would be better? #DigiLab

Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment. If you asked me a few months ago about how I felt about ...
BEGINNING A JOURNEY OF DISCOVERY #ADA

BEGINNING A JOURNEY OF DISCOVERY #ADA

Anais Vanian-Cooper is a Fellow of the Audience Diversity Academy and has devised an 'experiment' that brings young people into her organisation to experience something new and hopefully long-lasting.  In this blog, Anais shares some of her starting points. We ...
The Penny Drops #ADA

The Penny Drops #ADA

Anais Vanian-Cooper is curious to try and find ways to inspire young people to see the heritage sector as part of their everyday future.  Working at Hall’s Croft Shakespeare Birthplace Trust and now an Audience Diversity Academy Fellow, Anais ponders ...
The dreaded roadblocks #DigiLab

The dreaded roadblocks #DigiLab

Digital Lab Fellow, Danielle McLoughlin of Hull Truck Theatre gives an update on the 'roadblocks' she faced in her first #DigiLab blog. Since my last blog, I've completed one experiment and I'm currently evaluating the outcome. It’s simple, and not ...
Riding the wave #DigiLab

Riding the wave #DigiLab

In Emilie Barton's second Digital Lab blog, she explains how data analysis into audience digital behaviour has helped Pavilion Dance South West (PDSW) to implement improvements to its digital work. Emilie also shares insights into her three #DigiLab experiments ...