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Sponsored Session: Creating Collaboration – Tried & Tested Ways to Work Closer Together

Image courtesy of Middle Child Theatre

What is it about?

In this session Liv Nilssen, Sector Strategy Lead (Fundraising and Development) at Spektrix will dig into what it really means to unite your teams around a shared ambition, collaborating to achieve an organisational goal, no matter the size or scale of your team or organisation. Drawing upon recent success stories of marketing and fundraising teams who have embarked on a journey of collaboration, you’ll gain inspiration on how you can help break down departmental barriers and work together in creative ways to have a meaningful impact in your organisation.

What will I gain?

  • Insight from Spektrix’s experience working with marketing and fundraising teams across the arts and culture sector
  • A chance to learn what has worked for other organisations
  • Practical ideas about how to break down existing barriers

Speaker

Liv Nilssen headshot

Liv Nilssen
Spektrix

Shared Ambition – findings and outcomes is supported by Spektrix.

Spektrix logo

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Bringing it together from the top

Image courtesy of Orchestra of the Age of Enlightenment © Joe Plommer

What is it about?

How can arts and cultural organisations foster an internal culture of collaboration? What can those in management or leadership roles do to facilitate closer working between marketing and fundraising? As Artistic Director & Chief Executive of Birmingham Hippodrome, Fiona will share her experiences, challenges and the opportunities presented by working in this way.

What will I gain?

  • Real life examples of how a collaborative culture works in practice
  • Insight into a leadership perspective
  • An understanding of how leaders and those working with leaders can develop a collaborative culture

Speaker

Headshot of Fiona Allen

Fiona Allan
Birmingham Hippodrome

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Panel discussion – Eden Project and CBSO

Image courtesy of Sadler’s Wells © Hugo Glendinning, Gravity Fatigue by Hussein Chalayan

What is it about?

In a panel discussion chaired by Jane Donald, senior marketers and fundraisers from Shared Ambition participants the Eden Project and City of Birmingham Symphony Orchestra will discuss the thinking that led the organisations to the decision that marketing and fundraising needed to be brought together. They’ll talk about the process of doing this: internal challenges they’ve faced, how to go about getting buy-in, and the potential benefits, as well as about the change process or change in thinking instigated by participating in the Shared Ambition programme.

What will I gain?

  • Insight into the challenges and benefits of bringing marketing and fundraising closer together in your organisation
  • An understanding of the practical process of aligning two departments
  • A chance to hear from senior marketers and fundraisers about their experiences of doing this

Speakers

Headshot of Rose Cashman-Pugsley

Rose Cashman-Pugley
Eden Project

Headshot of Abby Corfan

Abby Corfan
City of Birmingham Symphony Orchestra

Headshot of Emma Evans

Emma Evans
Eden Project

Headshot of Simon Fairclough

Simon Fairclough
City of Birmingham Symphony Orchestra

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Panel discussion – Cast and the RSC

Image courtesy of Santa Cruz Museum of Art & History © CLoé J. F. Zarifian

What is it about?

In a panel discussion chaired by Jane Donald, senior marketers and fundraisers from Shared Ambition participants Cast and the RSC will discuss the thinking that led the organisations to the decision that marketing and fundraising needed to be brought together. They’ll talk about the process of doing this: internal challenges they’ve faced, how to go about getting buy-in, and the potential benefits, as well as about the change process or change in thinking instigated by participating in the Shared Ambition programme.

What will I gain?

  • Insight into the challenges and benefits of bringing marketing and fundraising closer together in your organisation
  • An understanding of the practical process of aligning two departments
  • A chance to hear from senior marketers and fundraisers about their experiences of doing this

Speakers

Lorna Clayton-Rawle headshot

Lorna Clayton-Rawle
Cast

headshot of Sian Dudley

Sian Dudley
Cast

Headshot of Kerry Radden

Kerry Radden
RSC

Headshot of Pete Warman

Pete Warman
RSC

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Developing Empathy

Image courtesy of National Portrait Gallery, Simon Mooney.

What is it about?

What’s your Shared Ambition for marketing and fundraising? What might enable that vision to become a reality? And what might block or prevent it? This session will share a simple tool to help think through what might be motivating people to engage (or not) with your current ideas and to start to consider what you might change to effectively bring them on board.

What will I gain?

  • Insight into some of the things to consider when exploring how to develop a strong working culture between marketing and fundraising
  • A simple tool to help you explore what might enable or prevent your colleagues from getting involved and working effectively together
  • Ideas about what you could do to influence a positive working relationship between marketing and fundraising in your own organisation

Speaker

Image of Julie Aldridge

Julie Aldridge
Consultant

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Why Collaborate?

Image courtesy of Puppet Theatre Scotland. Andy Caitlin, The Logic of Movement, photo by Stephen Mottram.

What is it about?

When we’re all increasingly time-pressured, what are the benefits of working together? Debbie Richards, of Baker Richards, will explore the power of collaboration and some approaches to developing effective joint working. The session will include stories of success, drawing on examples from the Shared Ambition programme and beyond.

What will I gain?

  • An understanding of the benefits of collaboration
  • An awareness of the key factors that underpin successful collaboration
  • An insight into different approaches to developing effective joint working

Speaker

Headshot of Debbie Richards

Debbie Richards
Baker Richards

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Meet our speakers #SharedAmbition

Ahead of Shared Ambition – findings and outcomes, we caught up with speakers Lorna Clayton-Rawle, Sian DudleyRose Cashman-Pugsley and Emma Evans to hear more about the Shared Ambition programme and what they’ll be talking about on the day.

What are you looking forward to at the Shared Ambition event?

Headshot of Rose Cashman-Pugsley
I’m really looking forward to catching up with the other participants from the programme to find out how they are getting on with their objectives – everyone was working on such diverse topics in a really interesting mixture of organisations and it’ll be so nice to keep learning from each other.
Rose Cashman-Pugsley
headshot of Sian Dudley
It’s a great opportunity to share best practice, I love recycling what has worked well in other venues and seeing if it works for Cast.
Sian Dudley

Headshot of Emma Evans
Hearing how other organisations have been getting on – we all talked about some big inspirational plans for the future – and how well they’ve been able to progress these back in the ‘real world’.
Emma Evans

What’s been the best thing about the programme so far?

headshot of Sian Dudley
I’ve really enjoyed spending more time dedicating some time to fun-comms. In the busy working week you can never dedicate enough time to strategic planning.
Sian Dudley

Headshot of Emma Evans
The residential was superb – having the time to reflect on progress we’ve already made (you sometimes don’t realise what you’ve achieve until you take time to step back). And being given very effective tools for planning and developing our shared ambition going forward. Plus the ongoing support that we’re continuing to receive.
Emma Evans

Lorna Clayton-Rawle headshot
Meeting and learning from so many people from across organisations and hearing that hurdles you have encountered have been overcome by others. Taking part has been an opportunity to step back and assess our own ways of working and hear from others (something you don’t always get when you are busy with other projects).
Lorna Clayton-Rawle

Headshot of Rose Cashman-Pugsley
Being given the time away from the immediate pressures of the office to dedicate to focusing on future developments was such a treat. The programme was hugely valuable to us as it not only took us step-by-step through coming up with lofty plans (which we like to do!) but also working out how to execute them within a specific timeframe (which we struggle to do!). Writing our objectives and detailed plan of attack down before we left the away-days helped us get straight into it as soon as we got back to Eden.
Rose Cashman-Pugsley

Have you discovered anything you didn’t expect?

Headshot of Rose Cashman-Pugsley
Some of the organisations were really well established with their approach to collaborative working – I had the misconception that marketing and fundraising teams working closely together was still quite an alien concept for the sector but I was pleasantly surprised that lots of places were already fully embracing it.
Rose Cashman-Pugsley

Headshot of Emma Evans
The many different models that exist for Membership and Marketing within organisations. A lot of us had different structures, levels of resource, and it was interesting to be able to understand the benefits (and challenges) that different ways of working can bring.
Emma Evans

headshot of Sian Dudley
We’re actually doing pretty well! It has been a great chance to celebrate what achievements we’ve made so far!
Sian Dudley

What are your top tips for collaborative working between marketing & fundraising?

headshot of Sian Dudley
Meeting regularly. I know what you’re thinking, nobody wants another meeting. But getting a cross organisational meeting once every few weeks is really useful. It can be a bit painful, but overwhelmingly a team approach is best.
Sian Dudley

Lorna Clayton-Rawle headshot
My role as Fundraising Manager sits entirely within the Marketing and Communication team and it is such a supporting structure when you are the only dedicated fundraising position within an organisation. This set up gives us plenty of opportunities to share ideas, concerns and responsibilities and of course, to share the successes and the learning from things that don’t quite go to plan. The key has been communication and being open about challenges and making sure expectations for all areas are managed. The support also goes the other way. I certainly enjoy working with and learn from my marketing colleagues and this collaborative approach also makes sure that fundraising is something that the marketing team factor into campaign and communications plans.
Lorna Clayton-Rawle

Headshot of Emma Evans
Communication and definitely a shared ambition – which has to be shared from the top down and the bottom up!
Emma Evans

Headshot of Rose Cashman-Pugsley
If your marketing and fundraising teams are currently working in silos, and your team objectives aren’t aligned, you’ll usually always be working against each other. A structural change may be what’s needed to bring the two teams closer together. At the very least the objectives of the two teams need to be defined together in the context of your organisation’s overall strategy.
Rose Cashman-Pugsley

What keeps you going when things get tough?

Headshot of Rose Cashman-Pugsley
When things seem insurmountable, it is so important to give yourself the time to take a step back and look at everything you have achieved to date. I wish I took my own advice more often, but when I do this and realise how far I’ve come or what I have been able to achieve in the past, the challenges of the immediate future then don’t always feel so daunting.
Rose Cashman-Pugsley

Lorna Clayton-Rawle headshot
The difference that the funding makes to those that are getting involved with the theatre, perhaps for some, for the first time. I remember my first trip to the theatre, it had such an impact on me and working to help create and support those experiences for others is what matters. That and tea…
Lorna Clayton-Rawle

Headshot of Emma Evans
We’re lucky enough to have a pretty big team at Eden which helps when you need a bit of extra input or you feel like you’re facing a brick wall. Plus, we can always nip down on site and take some time out in our on-site rainforest!
Emma Evans

headshot of Sian Dudley
Targets. Which is very unsexy, but as a marketeer I’m really motivated by hitting our targets.
Sian Dudley

Shared Ambition – findings and outcomes takes place on 1 February 2018 at Birmingham Hippodrome. Find out more about the programme and speakers and book your place.

Shared Ambition is managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme. Shared Ambition – findings and outcomes is supported by Spektrix.

Arts Fundraising and Philanthrophy
Arts Council England Logo
Spektrix logo

Facebook and Instagram – engaging global and local communities

Image courtesy of Sadler’s Wells © Hugo Glendinning — Gravity Fatigue by Hussein Chalayan.

What is it about?

In this session Glenn will discuss the changing relationship with audiences and how to better harness the power of communities across social media platforms. Using recent case studies from Facebook and Instagram, the session will focus on how to create, grow, and engage with local and global communities.

What will I gain?

  • Insight from Facebook and Instagram
  • Tips on how to use Facebook and Instagram to engage audiences
  • Examples of brands and organisations who have done this successfully

Speaker

Headshot of Glenn Miller

Glenn Miller
Facebook

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Sponsored session: Canvas 121s

Image courtesy of Puppet Theatre Scotland, Andy Caitlin – Threads – Théâtre Incliné.

What is it about?

Canvas 121s provide the opportunity for organisations to book a time to meet two of the Canvas team to learn about how the Canvas network may be able to help them to increase and build upon their digital presence.

Canvas works with organisations, artists and performers to increase the amount and quality of arts-related video online, making it more discoverable and appealing, particularly to younger audiences. It does this through its own channels on YouTube, Facebook, and Twitter, and by helping individual arts organisations develop their own video offerings through content collaboration, strategic support and training.

Canvas is funded by Arts Council England.

What will I gain?

  • An insight into Canvas and how it works
  • Examples of how Canvas has worked with other organisations
  • Tips from the Canvas team about how Canvas could help to develop your digital presence

Speakers

Headshot of Dan Watt-Smith

Dan Watt-Smith
Canvas Project Director at Brave Bison

Headshot of Susannah Simons

Susannah Simons
Director Arts and Outreach for Canvas

Sponsored session: Using AI to get your digital house in order

Image courtesy of National Museum Cardiff – National Museum Wales.

What is it about?

Valuable for marketers, communications executives and anyone dealing with large image libraries, this session will focus on how innovative technologies like Artificial Intelligence (A.I.) are adding value to DAM and what businesses are now able to do as a result.

What will I gain?

  • Optimise the way you use your digital assets
  • Use AI to ensure consistent processes and practice around your DAM
  • Use keywords to your biggest benefit against “digital asset hoarding”

Speaker

Picture of Chris Stevens, Sales Engineer at Extensis.

Chris Stevens
Extensis

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