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What do you stand for?

Robert Jones, Head of New Thinking at Wolff Olins and course leader for Building Resilience: defining your purpose, writes a topical blog about why resilience in the arts is so important.

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Dorset Fundraisers Group

Earlier this year AMA Bespoke organised some Digital Fundraising Training for Dorset Fundraisers Group. Find out more about the training we organised and the impact it had on those who came along.

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AMA and Wolff Olins launch Building Resilience

The Arts Marketing Association (AMA) and Wolff Olins have launched three new online modules called Building Resilience which are designed to inspire thinking about how to build and maintain resilience within arts and cultural organisations. To find out more and to sign-up visit:

The modules have been created for leaders, decision makers and influencers working in museums, libraries, performing arts, visual arts, and the whole range of arts, culture and heritage organisations. In all three modules participants will learn from real life examples, hear directly from practitioners, be introduced to tools and techniques that they can use straight away and have an opportunity to compare notes with fellow learners. The modules are led by practitioners who are at the forefront of driving best practice within their own organisation and in their work with others.

Module 1 is called Defining your Purpose and provides fresh insights into the process of how to shape and define a compelling vision and future direction. Module 2 is Reviewing your Business Model and introduces core principles for developing a resilient business model which enables you to realise your purpose. Module 3 is about driving a high performing organisational culture and explores the characteristics of an effective team and the role of the leader in influencing and shaping this.

“We live in turbulent times and every arts organisation in Britain is learning to become more resilient and better able to thrive come what may. We hope, over time, hundreds, maybe thousands, of arts professionals will discover some exciting new ideas and methods, and feel more self-reliant and resilient.”

Robert Jones, Head of New Thinking, Wolff Olins and module 1 leader

“Building Resilience is designed to spark thinking about the values and purpose of arts and cultural organisations. How we’re relevant. What difference our work makes to people’s lives. It explores how we might review or transform our business models to continue to create that value, share it with the right people, and capture income to ensure a viable future. Building Resilience is designed as a starting point to inspire your thinking if you’re exploring these ideas for the first time, but will also provide a range of new perspectives if you’re an experienced CEO wanting to revive or transform your approach.”

Julie Aldridge, Executive Director, AMA and module 2 leader

People can sign up to Building Resilience at any time until the end of March 2017 and they can choose to follow one module or sign up for all three. The modules can be accessed on demand on a pc, laptop, smart phone or tablet at a time and place to suit the participant. Each module costs £35 (+VAT) or if people sign up for all three at once they cost £70 (+VAT).

Building Resilience unites Wolff Olins’ world-class expertise in international brand and business development with the AMA’s extensive experience in creating impactful training in marketing, fundraising and leadership for the arts, culture and heritage sector. Building Resilience has been supported by Arts Council England.

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