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Re-thinking Older Audiences — creating an age-friendly culture with the Family Arts Campaign

Image courtsey of Greenwich Dance — Moving Woolwich 2017 © Alicia Clarke – web (3) 

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What is it about?

Did you know that the UK population is growing older and by 2020, 1 in 4 people will be over 65? For the cultural sector, this means it’s vital that we start thinking about older people as a core part of our family engagement.

Join the Family Arts Campaign to see how your organisation can become more age-friendly and reach and engage older audiences. This session will equip you with the knowledge to try new things back at your organisation. You’ll discover how to develop your offering to reach older people more effectively and gain advice on how to grow your older and inter-generational audiences.

What will I gain?

1) Practical advice on how to enrich the cultural experience for older family members

2) Insight into how building effective relationships; suitable programming; effective communications and rethinking your facilities can improve your audience development

3) Ideas and best-practice models to take away and try within your own organisation

Who is it for?

Delegates who are interested in widening their audience development and making changes in how their organisations think about different age groups.

 

 

Please Note: This session is sponsored by Family Arts Campaign

Originating in 2012, the Family Arts Campaign is a national, cross-sector initiative to raise family engagement with arts and culture, promoting access to arts and culture to families of all ages.   Now managed by The Albany, the Campaign represents a consortium of arts industry bodies including the Association of British Orchestras, One Dance UK, Independent Theatre Council, Society of London Theatre, UK Theatre, Contemporary Visual Arts Network, The Audience Agency, Arts Marketing Association; and Voluntary Arts.   To date, over 600 organisations hold our Family Arts Standards accreditation, with over 170 currently signed-up to our newly-launched Age Friendly Standards.


AMA conference 2018 — The Power of Play

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Terracotta Warriors self-guided tour

Image courtesy of pixabay.com

What is it about?

For over 2,000 years, an underground army of life-sized terracotta warriors secretly guarded the tomb of China’s First Emperor, until a chance discovery in 1974 unlocked the mysteries of a vanished empire.

Showcasing objects from one of the world’s greatest archaeological discoveries, this unmissable exhibition spans almost 1,000 years of Chinese history; from the conflicts and chaos of the Warring States period, to the achievements and legacy of the Qin and Han dynasties.

The Terracotta Warriors arrived on Merseyside for their first return to the UK since 2008 when they were on display at the British Museum. The exhibition, in the form of 180 artifacts, more than half of which have never been shown in the country before, is part of the celebration to mark 10 years since Liverpool was European Capital of Culture.

Date:

Wednesday 25 July

Time:

5.00pm — 6.00pm

Location:

World Museum
William Brown Street
Liverpool, L3 8EN

Price:

Included in your conference ticket 

Book:

Book your conference place. Then, in July, you’ll be sent an email to select your conference sessions and will be able to book your social activities at the same time. We know these will be popular so booking is on a first-come-first-served basis.


AMA conference 2018 — The Power of Play

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The Spektrix Ginterval

Image courtesy of Pixabay.com

What is it about?

The Spektrix Ginterval is back!

We’d love to see you in Liverpool for a good ol’ Spektrix knees-up at this year’s AMA conference.  After a day of inspiring talks and sessions, what better way to get together with your peers and discuss what you’ve learnt over a hard-earned G&T or two?

Stop by our Spektrix Social in the centre of town for a few drinks to keep you going until the AMA evening party kicks off.

Date:

Wednesday 25 July

Time:

5.30pm 

Location:

TBC

Price:

Included in your conference ticket 

Book:

Book your conference place. Then, in July, you’ll be sent an email to select your conference sessions and will be able to book your social activities at the same time. We know these will be popular so booking is on a first-come-first-served basis.

 

Spektrix logo

Please Note: This event is sponsored by Spektrix


AMA conference 2018 — The Power of Play

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AMA conference 2018 — Speaker Spotlight No. 3

This year we are shining a spotlight on our AMA conference 2018 — The Power of Play speakers, finding out how ‘play’ helps them in their organisations.

The third speaker under the spotlight is Alice Procter, creator of The Exhibitionist and Uncomfortable Art Tours:

What does ‘The Power of Play’ mean to you?

Play might not be an obvious theme in my work. I teach and write mainly about the history of colonialism and empire, with all the violence, racism and pain that accompanies that. My Uncomfortable Art Tours grew out of the research I started at uni, looking at how national identity is created and enacted in museums and galleries: the idea behind them is to create a discursive space in those institutions, to unravel their stories and critique their history. My work isn’t exactly fun, but it is playful – it subverts the expectations of what a museum is, and brings in contemporary political debate. It’s all about creative, collaborative learning, through storytelling.

When you go into museums or art galleries, you are interacting with an official narrative. There are curatorial choices in everything, from lighting to display technologies, to what’s actually on show. We bring our own narratives in too, and experience everything through our own personal contexts: no two visitors have the same encounter. I think that’s something that institutions have to learn to embrace, because ultimately they can only provide a space to act in, but it’s not alive until there’s an audience there. The audience has all the power, but they don’t necessarily know it. That’s the space we can play in.

What is the biggest risk you have ever taken, as part of your job?

When I was organising exhibitions with my university’s art society, we ran an event on destruction. Somehow, we persuaded the uni to let us have a fire in the middle of the quad! We had basically no budget and no experience, but they let us light a brazier so people could burn drawings and work they weren’t happy with. The event was completely wild, so cathartic and chaotic. We could have burnt down a listed building (and we did spend a few hours scrubbing paint off the walls…) but somehow we pulled it off.

Did that risk pay off and what did you learn from it?

You can get away with basically anything if you’re wearing a high-vis jacket and holding a clipboard.

None of the exhibitions or projects I’ve run have ever had official approval or anything more than a tiny budget, which is terrifying, but it means that I’ve learnt to attract an audience with basically nothing but enthusiasm and an idea. My tours started as free events with absolutely no plan, my podcast was originally recorded on my phone, and last year I crowdfunded an exhibition for the first time. I’ve been so lucky to make this work, because it requires a huge amount of privilege and support, but I’ve got pretty good at asking for forgiveness, not permission. I could plan forever, but at some point you just have to start and see what happens.

What are you most looking forward to about AMA conference 2018?

I’m so keen to meet people! And for the inevitable conference twitter jokes. I’m also planning a high-speed gallery crawl of Liverpool, there’s so much to see, so if anyone wants a museum date let me know…

What do you hope delegates will get out of your session?

A little bit of fun, but hopefully some creative ideas for tackling controversial and painful subjects. I hope I can encourage having the bravery to talk about traumatic history, welcome subversion, and learn to embrace radical forms of storytelling.


AMA conference 2018 — The Power of Play

24 — 26 July | ACC Liverpool

Member rate: £518 + VAT

Non-member rate: £577 + VAT

Our full list of rates can be found on the AMA conference 2018 web page.

Building the Basics

Image courtesy of National Football Museum (5)

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What is it about?

How good does it feel when you’ve got a grasp of the fundamentals of arts marketing? When you’ve got your foundations set, you can start trying new things, experimenting and dazzling your colleagues with your out-there ideas.

So let’s give those fundamentals some attention.

In this session Sarah will cover the basics of arts marketing, including: how to identify the outcomes you want to achieve, audience insight, knowing your subject, the complete marketing mix and water tight planning.

What will I gain?

1) An understanding of how mastering the basics lets you be creative
2) Practical tools for great audience insight and campaign planning
3) The opportunity to learn from your peers

Who is it for?

Marketers in the early stages of their career who want clear and practical tools for implementing great campaigns.

 Sarah Ogle | Marketing and Communications Director | Liverpool Everyman & Playhouse


AMA conference 2018 — The Power of Play

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Let’s Get Serious about Play — Creating Resilience

Image courtesy of Jewish Museum London ©. Storytelling of Yiddish tales with Grethe Jensen from Sandal Sticks Theatre. (2)

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What is it about?

Creativity. Imagination. Curiosity. How can these essential elements of play help ensure resiliance in your organisation?

Organisations that intentionally create space for play make room for ways of thinking that enable exploration.

During this session you will discover how you can personally nurture these qualities in yourself and in your team. Learn how to do this through strong principles and structures and with essential information at your fingertips.

What will I gain?

1) Knowledge of the professional embodiment of the elements of play
2) Insights into organisational structures that encourage play
3) A clearer understanding of how a focus on play creates resilient professionals AND organisations

Who is it for?

This session is for anyone who wants to understand how to build resilience into their role and organisation through play.

Erin Koppel | Senior Director Enterprise Consulting | Tessitura Network


AMA conference 2018 — The Power of Play

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The Power of Creative Partnerships

Image courtesy of Company Chameleon © Joel Chester Fildes — David Colley & Theo Fapohunda, Illuminate, 2017

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What is it about?

During this session you will explore how and why building partnerships is important, not just for income generation, but for building resilience.

Drawing on her experience managing two venues in Rotterdam, Renske will talk about how her organisations have taken an entrepreneurial approach to building partnerships, resulting in better audience understanding and improving their position within the community.

What will I gain?

1) An understanding of who you might consider as potential partners, and why
2) Insights into the ways partnership building can lead to increased audience focus
3) Tips on what your organisation needs to have in place to make yourself appealing to potential partners

Who is it for?

This session is for strategic thinkers and managers who want to hear an alternative perspective on how to work with partners.

Renske Verbeek | Manager | Stadsgehoorzaal and Kroepoekfabriek


AMA conference 2018 — The Power of Play

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Playcraft Live — merging the game and stage world

Image courtesy of Eureka! The National Children’s Museum digiPlaySpace (5)

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What is it about?

Kieran Griffths directed the world’s first Minecraft Live experience, merging live theatre action with in-game play. Kieran’s aim was to bring together his traditional theatre-going audience with a predominantly younger, online audience. Using YouTube influencers and other channels, hear how the Playhouse Theatre engaged and merged two very different audiences to create something new.

What will I gain?

1) Insight into blending real-world and online performances

2) Tips and advice for engaging audiences through influencer marketing

3) An understanding of how an audience engagement strategy can be merged with true artistic creativity

Who is it for?

This session is for managers and leaders who are looking for inspiration to help their organisation bring together different groups of audiences and/or use digital to better engage with young people.

 

Kieran Griffiths | Creative Director | Playhouse Theatre, Derry


AMA conference 2018 — The Power of Play

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Liverpool Girl Geeks — the secrets of speaking to young people

Greenwich Dance – Moving Woolwich 2017 © Alicia Clarke

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What is it about?

Discover how the Co-founders of Liverpool Girl Geeks turned a Twitter account into not one but two businesses.

Hear how they market to young people and what we can do to support them, especially in their future career choices.

Chelsea will discuss the importance of mission and the core values that influence all their work. Learn about the challenges they faced in setting up a social enterprise, and the perceptions of a part-time and volunteer-led business they had to overcome.

What will I gain?

1) Insight into how to communicate with young people

2) How important your mission and values are

3) The benefits of working with young people

Who is it for?

For delegates at the early stage of their career who are interested in practical takeaways that they can implement when speaking to young people.

Chelsea Slater | Co-Founder/Director | Liverpool Girl Geeks & Innovate Her


AMA conference 2018 — The Power of Play

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First-Timer Meet Up

Image courtesy of Pixabay.com

What is it about?

Come along and meet some of the AMA team, plus other AMA conference 2018 delegates who are in the same boat as you and have never attended before. Who knows, you may even make a ‘conference buddy’ to share the whole experience with.

Date:

Tuesday 24 July

Time:

6.00pm 

Location:

H1780 Tap & Still,

62-64 Bridgewater Street,

Baltic Triangle,

Liverpool,

L1 0AY

Price:

Included in your conference ticket 

Book:

Book your conference place. Then, in July, you’ll be sent an email to select your conference sessions and will be able to book your social activities at the same time. We know these will be popular so booking is on a first-come-first-served basis.


AMA conference 2018 — The Power of Play

Full event details

Full programme details

Full social details

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