CRM creation / Supporter relationships
What is it about?
The Orchestra of the Age of Enlightenment has been a Resident Orchestra at Southbank Centre in London for more than 20 years, but have always been a step removed from their audiences; unable to communicate directly with them, undertake segmentation, welcome first-time attenders to the Orchestra or identify their most loyal concert-goers.
They are currently in the process of implementing a new box office system, conducting their own ticketing and hiring a Box Office Manager and during this session, John will discuss how they have already seen strong results in increasing ticket revenue and encouraging new people to sign up as Supporters.
What will I gain?
— Ideas for collaboration between marketing and fundraising departments
— Inspiration around the opportunities that ticketing creates for touring and resident organisations
— Insights into the project OAE have embarked upon, including the challenges they’ve faced and the solutions they’ve found
Who is it for?
Marketing managers and fundraisers at touring organisations, or those with a residency-type relationship at one or more venue.
John Holmes | Director of Marketing and Audience Development| Orchestra of the Age of Enlightenment