Image courtsey of Greenwich Dance — Moving Woolwich 2017 © Alicia Clarke – web (3)
What is it about?
Did you know that the UK population is growing older and by 2020, 1 in 4 people will be over 65? For the cultural sector, this means it’s vital that we start thinking about older people as a core part of our family engagement.
Join the Family Arts Campaign to see how your organisation can become more age-friendly and reach and engage older audiences. This session will equip you with the knowledge to try new things back at your organisation. You’ll discover how to develop your offering to reach older people more effectively and gain advice on how to grow your older and inter-generational audiences.
What will I gain?
1) Practical advice on how to enrich the cultural experience for older family members
2) Insight into how building effective relationships; suitable programming; effective communications and rethinking your facilities can improve your audience development
3) Ideas and best-practice models to take away and try within your own organisation
Who is it for?
Delegates who are interested in widening their audience development and making changes in how their organisations think about different age groups.
Please Note: This session is sponsored by Family Arts Campaign
Originating in 2012, the Family Arts Campaign is a national, cross-sector initiative to raise family engagement with arts and culture, promoting access to arts and culture to families of all ages. Now managed by The Albany, the Campaign represents a consortium of arts industry bodies including the Association of British Orchestras, One Dance UK, Independent Theatre Council, Society of London Theatre, UK Theatre, Contemporary Visual Arts Network, The Audience Agency, Arts Marketing Association; and Voluntary Arts. To date, over 600 organisations hold our Family Arts Standards accreditation, with over 170 currently signed-up to our newly-launched Age Friendly Standards.
AMA conference 2018 — The Power of Play